Pages: 1 [2] 3 :: one page |
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Thread Statistics | Show CCP posts - 3 post(s) |
Vincent Gaines
Macabre Votum Morsus Mihi
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Posted - 2010.08.27 14:15:00 -
[31]
Originally by: CCP Daishi
That won't be the case. It will be live online at the same time it's shown at PAX.
gameplay trailer or rendered?
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Blane Xero
Amarr The Firestorm Cartel
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Posted - 2010.08.27 14:28:00 -
[32]
Originally by: Vincent Gaines
Originally by: CCP Daishi
That won't be the case. It will be live online at the same time it's shown at PAX.
gameplay trailer or rendered?
_____________________________________ Haruhiist since December 2008
Originally by: CCP Fallout Been there. Done that. Need antibiotics.
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Grideris
Gallente Fleet Coordination Commission
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Posted - 2010.08.27 14:28:00 -
[33]
Originally by: CCP Daishi
That won't be the case. It will be live online at the same time it's shown at PAX
And what time would that be?
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JC Anderson
Caldari State Protectorate
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Posted - 2010.08.27 14:31:00 -
[34]
Originally by: Grideris
Originally by: CCP Daishi
That won't be the case. It will be live online at the same time it's shown at PAX
And what time would that be?
Well the PAX 2010 info site says the con is running from Sept 3 to Sept 5. http://www.paxsite.com/paxprime/index.php
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Nobzy
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Posted - 2010.08.27 14:46:00 -
[35]
Edited by: Nobzy on 27/08/2010 14:46:08
You ppl seem to be forgetting that CCP are trying to sell a product here. Rendered trailers look epic, especially if you haven't played the game before, and they're the first real impression for such a player that might just nudge him to try the game out and become a paying subscriber.
Now I think we can all agree that rendered trailers are cooler than in-game footage ones. We can also agree that those are pretty much lying to the watchers face. While that is true, CCP is a profit based title, and is hence biased toward anything that makes more money.
In short, cool rendered lying trailers sell better than less flashy actual in-game trailers. I don't see why they should take the less profitable choice because you want, unless you unsubscribe in the thousands because of it.
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SupaKudoRio
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Posted - 2010.08.27 14:49:00 -
[36]
Originally by: Blane Xero
Originally by: Vincent Gaines
Originally by: CCP Daishi
That won't be the case. It will be live online at the same time it's shown at PAX.
gameplay trailer or rendered?
Ye'llo? |
Blane Xero
Amarr The Firestorm Cartel
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Posted - 2010.08.27 14:52:00 -
[37]
Originally by: Nobzy Edited by: Nobzy on 27/08/2010 14:46:08
You ppl seem to be forgetting that CCP are trying to sell a product here. Rendered trailers look epic.
So did this. _____________________________________ Haruhiist since December 2008
Originally by: CCP Fallout Been there. Done that. Need antibiotics.
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Arriana Alterana
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Posted - 2010.08.27 15:38:00 -
[38]
idk, even if CCP does pull out an actual game footage trailer, it'd be pretty clear that its nothing but more failed attempts at damage control
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Ifly Uwalk
Caldari Empire Tax Collection Agency
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Posted - 2010.08.27 15:38:00 -
[39]
Originally by: Vincent Gaines
Originally by: CCP Daishi
That won't be the case. It will be live online at the same time it's shown at PAX.
gameplay trailer or rendered?
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Dragon Greg
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Posted - 2010.08.27 15:39:00 -
[40]
Edited by: Dragon Greg on 27/08/2010 15:46:06
Originally by: Nobzy
You ppl seem to be forgetting that CCP are trying to sell a product here.
...
In short, cool rendered lying trailers sell better than less flashy actual in-game trailers. I don't see why they should take the less profitable choice because you want, unless you unsubscribe in the thousands because of it.
If EVE were a box of chocolates in the supermarket you'd be right, unfortunately it is not a box of chocolates. Sure, the immersion in EVE is like a box of chocolates, but that is the key here: EVE is an immersive product.
As such, it is a damn dangerous road to walk to create or further a divide between your presentation and the realities experienced in the product immersion. If the divide becomes too big or becomes a structural trend, you segregate your presentation and perception (and Hilmar after all says that perception is reality) from the immersion the customer experiences. Which pretty much comes down to the challenge of acquisition and retention.
Shiny can and will attract, but it does not keep. In fact, too much shiny that is not like the immersion drives away. It's an interesting observation that keeps coming back in this industry in research ongoing over a decade and longer.
Sometimes in business development you have to push the shiny, in order to gain new ground. Tyrannis is a good example of this, visible in the trailer. The Tyrannis trailer was absolutely brilliant in this regard, delivering a message and a sentiment tailored to the aggregated target perspectives of new customer niches. Hence also why existing customers said "wait a second, that is bull****, it's nothing like that trailer". Which was true, but mostly because CCP cut the mark short with Tyrannis and the delivery of Planetary Interaction in its arguably failed format of product niche. On which note it is interesting to observe, the PI delivered newbies my wife manages in a few corps, are already starting to fade away, after having done the Facebook game of PI and well, moving back to other Facebook leisure type of games. Outside of EVE.
Still, such a shiny push is something you don't do too often, and especially not in a style of one after the other. Doing that results in to further forms of segregation, most notably you start to push awareness trends among existing and prospect customer groups where your market simply stops taking your message seriously - because the awareness of the divide between "marketing", "message" and "perception reality" becomes not just huge, but also a structural phenomenon.
Keep in mind here that EVE is an example of immersive market development, independant of it being an MMO. There is quite an interesting line between acquisition for the short term gain, versus stable and sustainable growth through retention for the long term gain. EVE is CCP's baby, as they say, it seems to me you'd want the kid to grow up, burn the school, cause a few teen pregnancies and have a life. Instead of just throwing it out on the street to foster care by the time it gets out of kindergarten.
So, yes, CCP is here to sell a product. But they are here to do something much more profound then just that, because of their ideas behind the product, and what the product entails and how it works. CCP is here to sell you a life, a job, another universe entirely.
Rendered shiny looks cool, but is counterproductive to sustainable growth for that. Remember how EVE had its hardest growth patterns, in its hardest and most unstable times: word of mouth. Those figures still dwarf any "shiny" from later years.
And it is interesting to see, how in the myriad of communities and sites out there, the references to player created content / events / movies are far more plentiful then the actual EVE trailers. Clear Skies 1 and 2 are - for example - incredibly HUGE acquisition AND retention elements to CCP. Remarkable isn't it. |
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AlleyKat
Gallente The Unwanted.
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Posted - 2010.08.27 15:56:00 -
[41]
Originally by: Blane Xero And let's not forget, Eve Never Fades.
Let us not ever forget that trailer.
AK EVE-ONLINE Video-Making Tutorials |
Tobin Shalim
Eclipse Industrials Quantum Forge
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Posted - 2010.08.27 16:00:00 -
[42]
Originally by: Vincent Gaines
Originally by: CCP Daishi
That won't be the case. It will be live online at the same time it's shown at PAX.
gameplay trailer or rendered?
-----
Originally by: Gierling Tech III is going to be "Fully modular" until someone crams the "EW Bonus" modules together with the "8 Midslots" modules...
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Razin
The xDEATHx Squadron Legion of xXDEATHXx
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Posted - 2010.08.27 16:01:00 -
[43]
Originally by: Blane Xero Edited by: Blane Xero on 27/08/2010 15:07:00
Originally by: Nobzy Edited by: Nobzy on 27/08/2010 14:46:08
You ppl seem to be forgetting that CCP are trying to sell a product here. Rendered trailers look epic.
So did this.
And let's not forget, Eve Never Fades.
And this one. Still one of the best IMO. ...
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Ai Mei
Starfish Operating Syndicate
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Posted - 2010.08.27 16:19:00 -
[44]
Originally by: Darod Zyree
@ CCP: All scenes in this trailer were captured from actual gameplay
Yes bring this back! These were far better trailers!
Also Developer Astley personally gave me a preview of the movie and linked me to it here
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Destination SkillQueue
Are We There Yet
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Posted - 2010.08.27 16:36:00 -
[45]
Edited by: Destination SkillQueue on 27/08/2010 16:37:32
Most EVE trailers take only slight liberties with reality. They compress time, have no lag, use formations and have increased grafical effects. The actual things shown are withing the possibilities available in the game or mimic closely what actually happens in the game. Not to mention the last trailer had some actual gameplay from PI included. Generally I prefer the new ones over the old trailers, but only as expansion trailers.
The one thing I miss are trailers that showcase EVE as a whole, trailers like EVE never fades. Instead of being just themed expansion trailers, they give a good look at wide variety of things, that are available in the game. I wish we could get another one of those trailers and such a trailer would be the right place to include actual gameplay footage. Actually it NEEDS to be just music, clips from actual gameplay and the art of EVE. The "enhanced" trailers should be reserved mainly for the expansions and teasers.
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Cikulisuy
Amarr D00M. Northern Coalition.
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Posted - 2010.08.27 16:44:00 -
[46]
eve never fades and the pirate one were the best trailers by far. ccp should go back to those types of trailers, far superior ~ |
alittlebirdy
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Posted - 2010.08.27 17:11:00 -
[47]
Originally by: CCP Navigator The new trailer will be epicly fake
Fixed it for you, after all in that dominion trailer, the guys were in warp too fast to stop, lol wtf super computer node was that? Forshadowing of the new jita node?!
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Ryhss
Caldari Ominous Corp Circle-Of-Two
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Posted - 2010.08.27 17:21:00 -
[48]
It'll be for PI, some guy sitting in his Badger at a computer screen, clicking madly.
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Syn Callibri
Blacklight Incorporated Broken Chains Alliance
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Posted - 2010.08.27 17:24:00 -
[49]
New EVE trailer = More things that we will never see.
Syn Callibri Ilharess of the Scorpion Clan
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Jim Luc
Caldari Rule of Five Lucky Starbase Syndicate
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Posted - 2010.08.27 17:41:00 -
[50]
Originally by: Ryhss It'll be for PI, some guy sitting in his Badger at a computer screen, clicking madly.
We don't need no stinking badgers!!
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TimMc
Brutal Deliverance
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Posted - 2010.08.27 17:49:00 -
[51]
Originally by: Ai Mei Edited by: Ai Mei on 27/08/2010 16:31:57
Originally by: Darod Zyree
@ CCP: All scenes in this trailer were captured from actual gameplay
Yes bring this back! These were far better trailers!
CCP still record at insane resolutions and scale down though so no one can see the pixels.
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AlleyKat
Gallente The Unwanted.
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Posted - 2010.08.27 17:50:00 -
[52]
Originally by: TimMc CCP still record at insane resolutions and scale down though so no one can see the pixels.
Not sure what you mean by this.
AK EVE-ONLINE Video-Making Tutorials |
Ranger 1
Amarr Dynaverse Corporation Sodalitas XX
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Posted - 2010.08.27 18:04:00 -
[53]
Originally by: AlleyKat
Originally by: TimMc CCP still record at insane resolutions and scale down though so no one can see the pixels.
Not sure what you mean by this.
AK
I believe he meant that all trailers go through a rendering and editing process to one degree or another. ===== If you go to Za'Ha'Dum I will gank you. |
Alexeph Stoekai
Stoekai Corp
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Posted - 2010.08.27 18:48:00 -
[54]
Originally by: TimMc
CCP still record at insane resolutions and scale down though so no one can see the pixels.
A myth that was directly denied by the video production team. -----
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Stick Cult
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Posted - 2010.08.27 18:52:00 -
[55]
Originally by: TimMc CCP still record at insane resolutions and scale down though so no one can see the pixels.
No they don't.
Originally by: CCP Tuxford my bad. Rest assured I'm being ridiculed by my co-workers.
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Dr Sheepbringer
Gallente
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Posted - 2010.08.27 20:34:00 -
[56]
Originally by: Syn Callibri New EVE trailer = More things that we will never see.
Fleetbattles. Stop whining. |
Zeba
Minmatar Honourable East India Trading Company
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Posted - 2010.08.27 20:36:00 -
[57]
Originally by: TimMc CCP still record at insane resolutions and scale down though so no one can see the pixels.
That would be the screen shot guys not the video guys who do that.
Originally by: CCP Oveur My milkshake brings all the boys to the yard.
Originally by: Ryhss There is no paranoia in Eve, everyone is out to get you....
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Obsidian Hawk
RONA Legion
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Posted - 2010.08.27 20:38:00 -
[58]
I hear Richard Astley was helping develop the soundtrack to this next trailer.
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Shinde Kudasai
Mercurial Freight
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Posted - 2010.08.27 20:42:00 -
[59]
Originally by: Nobzy
In short, cool rendered lying trailers sell better than less flashy actual in-game trailers. I don't see why they should take the less profitable choice because you want, unless you unsubscribe in the thousands because of it.
Actually, for me, I got into Eve because of a trailer I saw. I watched it, going "ooo" and "ahh" at the appropriate moments. Then I re-watched it, and noticed the disclaimer at the beginning that it was all real, actual, in-game footage - went "HOLY ****," purchased an account immediately, and never looked back.
Anyone can make pretty trailers, and most gamers know that. It's a game that's pretty enough to be a trailer on it's own that's truly impressive.
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Yansa Tholus
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Posted - 2010.08.27 21:21:00 -
[60]
EVE trailers has always been epic.
Now I just hope that there will be CS style combat in stations since hardmode (WW2OL) pvp fps isn't good for space. We need some relaxing FPS rush-god-mode ON type of gaming to stations action quake style
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