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coolzero
The Replicators Northern Associates.
1
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Posted - 2011.11.23 22:38:00 -
[1] - Quote
Bigpoint sells 2,000 spaceship drones. For 1000 euros each. In just four days.
November 23, 2011 | Nicholas Lovell
If you needed evidence that whales exist in online gaming look no further than Bigpoint.
The company is on course to deliver Gé¼200 million in revenue from virtual goods in 2011 from over 215 million registered users.ItGÇÖs secret is not to make about a year from each customer, but to allow many people to play for free while allowing those who love their games to spend a lot of money. Show me the money
Bigpoint operates three major games of which DarkOrbit, an MMO set in space, is one of its most popular. DarkOrbit has 65 million registered accounts (when I told one journalist this they said GÇ£are you really saying that one in every hundred people on the planet is registered to play Dark Orbit?GÇ¥)
I havenGÇÖt played the game, but I understand that your spaceship can be supported in combat by drones. There are different levels of drone ranking up to the 10th Drone. The 10th Drone GÇô also called the Zeus Drone GÇô is very rare GÇô you need to have all 9 previous drones and collect blueprints to make it in the game. Earlier this month, on a total of four separate days, Bigpoint made it possible to buy a 10th Drone for Gé¼1,000.
They have sold over 2,000 10th Drones. At Gé¼1000. In just four days. ThatGÇÖs Gé¼2 million from a single virtual good. Offer value to your whales
Bigpoint offers Dark Orbit for free. Perhaps as many as 97% of its audience donGÇÖt pay on a month by month basis. But for those people who love the game, for whom it is their primary source of enjoyment over months and years, spending Gé¼1,000 on a 10th Drone may seem like good value.
If you are making a free to play game your objectiveis not to get everybody to spend a dollar. It is to get the people who love your game to spend a lot.
Bigpoint seems to have cracked this business model.
UPDATE
IGÇÖve been asked about the source for these stats. Originally, CEO Heiko Hubertz told me that the company had sold 1,000 10th drones. He then introduced me to the producer of the game, Simon Davis, to explain how DarkOrbit worked. Simon told me that he had been authorised to say that the company has now sold 2,000, as at 16th November 2011.
http://www.gamesbrief.com/2011/11/bigpoint-sells-2000-spaceship-drones-for-1000-euros-each-in-just-four-days/
some people have to much money shees |
Ishtanchuk Fazmarai
92
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Posted - 2011.11.23 23:04:00 -
[2] - Quote
What would you pay for an Eidolon? So... no affordable NEx store... no full-fledged Incarna... no new casual content... no new solo content... no new PvE content...-á
Why should I keep paying to play this game? |
Alara IonStorm
RvB - BLUE Republic
483
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Posted - 2011.11.23 23:23:00 -
[3] - Quote
Ishtanchuk Fazmarai wrote:What would you pay for an Eidolon? Hell, I will let them pick which kidney they want.
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Terminal Insanity
Convex Enterprises The Silent One's
124
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Posted - 2011.11.23 23:41:00 -
[4] - Quote
Team Fortress 2 sells glowing hats for over 5000 dollars =P
and you arnt even guarenteed to get one for that price, Its all chance based. you pay 2.50$ for a key that unlocks a crate. The crate has a small small chance of producing a glowing hat. Usually its just a regular weapon that you can get for free already.
The hats are also available for free, they just dont glow. The only difference is the expensive hats glow. |
Lugia3
Triangular Initiative STR8NGE BREW
0
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Posted - 2011.11.24 15:59:00 -
[5] - Quote
Wow... 2500 USD for a 10th drone in Darkorbit? Real life trolling time! :D
My best friend is an avid DO player, coincidently Im an avid EVE player. He spends lots of money on stuff in Darkorbit... Cant wait to tell him about a 10th drone. :P This will be good. |
Alara IonStorm
RvB - BLUE Republic
485
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Posted - 2011.11.24 19:49:00 -
[6] - Quote
Definitely worth 1000 Euro's
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coolzero
The Replicators Northern Associates.
2
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Posted - 2011.11.24 20:45:00 -
[7] - Quote
i just took a trip back to the 90s :P wow space invaders |
Alara IonStorm
RvB - BLUE Republic
485
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Posted - 2011.11.24 21:18:00 -
[8] - Quote
coolzero wrote:i just took a trip back to the 90s :P wow space invaders The Drone cost more then the Machine.
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Vachir Khan
TriSeq Defence Group
46
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Posted - 2011.11.24 22:20:00 -
[9] - Quote
Terminal Insanity wrote:Team Fortress 2 sells glowing hats for over 5000 dollars =P
and you arnt even guarenteed to get one for that price, Its all chance based. you pay 2.50$ for a key that unlocks a crate. The crate has a small small chance of producing a glowing hat. Usually its just a regular weapon that you can get for free already.
The hats are also available for free, they just dont glow. The only difference is the expensive hats glow.
The stupidity of people never ceases to amaze me.
Excellence is not a skill, it's an attitude. |
supersexysucker
Uber Awesome Fantastico Awesomeness Group
12
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Posted - 2011.11.27 04:22:00 -
[10] - Quote
Wait a F2P game had a high priced item
COOL STORY BRO, once CCP goes and makes eve F2P they can charge as much as they want for clothes. |
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