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Ernest Evernewb
Cadre Assault Force Initiative Mercenaries
1
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Posted - 2011.09.08 14:26:00 -
[1] - Quote
From the LA Times. I kid you not...
Quote:Nicola Formichetti, the stylist-editor whose canvas is Lady Gaga, and a designer in his own right at the helm of the newly revived Thierry Mugler brand, is opening Nicola's, a pop-up shop in SoHo built to look like a mirrored prism, where he will sell limited-edition pieces from his collaborations with Mugler, Uniqlo and Haus of Gaga. He's also partnered with video game producer CCP Games on a "virtual catwalk show" featuring tout-tattooed model Rico the Zombie in clothes that users will be able to purchase for their characters to wear in the popular Eve Online video game. (It's gotta be cheaper than a real-world Mugler.)
Linkage: http://latimesblogs.latimes.com/alltherage/2011/09/the-era-of-fashion-tainment-will-be-in-full-swing-at-new-york-fashion-week-which-begins-today-and-runs-through-sept-15-wit.html
Epic win? Worst idea ever?
Please discuss... |
Sader Rykane
The Dark Space Initiative Revival Of The Talocan Empire
87
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Posted - 2011.09.08 14:41:00 -
[2] - Quote
Quote:He's also partnered with video game producer CCP Games on a "virtual catwalk show" featuring tout-tattooed model Rico the Zombie in clothes that users will be able to purchase for their characters to wear in the popular Eve Online video game. (It's gotta be cheaper than a real-world Mugler.)
Bwhahahahahahahah, clearly these guys don't know about the monocle.
Did some more digging.
Quote:http://3.bp.blogspot.com/-BwSaGYx0qL8/Tl_mnqWbTkI/AAAAAAAAKQA/T12klW_GGA8/s640/01ROW1-articleLarge.jpgYou are looking at the most advanced and coolest avatar on earth right now, Rick Genest aka ZombieBoy digitally recreated to perfection. This is the collaboration between CCP Games and Nicola Formichetti, a partnership I have been working on for a while now. I work for CCP Games as their Digital Fashion Editor and I am thrilled to finally be able to share this with you. The full debut of this partnership will unveil during NYFW inside Nicola's pop-up shop beginning next week. Stay tuned. You can also read more about this in the New York Times which was posted today.
Source: http://www.twistedlamb.com/
More Information: Linkage
More Linkage |
baltec1
25
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Posted - 2011.09.08 14:48:00 -
[3] - Quote
I love this idea and wish to see more. |
Ernest Evernewb
Cadre Assault Force Initiative Mercenaries
1
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Posted - 2011.09.08 15:20:00 -
[4] - Quote
Thanks for the NYT link, Sader.
I just keep asking myself whether this is really the same CCP that makes the important internet spaceship game with all the pew pew we need/want/love/hate. |
BLACK-STAR
57
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Posted - 2011.09.08 15:20:00 -
[5] - Quote
Flamingo glare and flamboyant clothing coming soonGäó? :| [img]http://www.imgbox.de/users/S7AR/star.png[/img] |
Andrea Griffin
University of Caille Gallente Federation
5
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Posted - 2011.09.08 15:58:00 -
[6] - Quote
I think it's kind of cool. It has nothing to do with space ships blowing each other up, but what a cool way to showcase their technology. Of course, I'm a die hard Project Runway fan, so... : > |
Barakkus
668
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Posted - 2011.09.08 16:58:00 -
[7] - Quote
No wonder nex stuff costs so much, they have to pay royalties on it. |
NeoShocker
Interstellar eXodus BricK sQuAD.
2
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Posted - 2011.09.10 02:43:00 -
[8] - Quote
Barakkus wrote:No wonder nex stuff costs so much, they have to pay royalties on it.
Yeah, maybe that's why. :( *pokes his monocle* |
Herzog Wolfhammer
Sigma Special Tactics Group
0
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Posted - 2011.09.10 07:18:00 -
[9] - Quote
Well since nobody has done it yet, I'll have to do it seeing this is about fashions and such...
Faaaaaaaaabulouuuuss!!
Otherwise this is not something I care about.
Last time I was near a catwalk, a friend just got heinous implants and she gave me free tickets to a lingerie fashion show she was in.
Never dated her though, it would have given me a bad back. |
Slade Trillgon
Endless Possibilities Inc.
5
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Posted - 2011.09.10 13:53:00 -
[10] - Quote
It could be great for the game if CCP has intentions to returning focus on fixing the game. But we all know how big a word 'IF' is.
Herzog Wolfhammer wrote:Never dated her though, it would have given me a bad back.
I completely understand the possibility of aggrevating back problems by 'dating' someone, but I never thought I would hear it as a reason to not 'date' someone.
Slade
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Slade Trillgon
Endless Possibilities Inc.
5
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Posted - 2011.09.10 13:53:00 -
[11] - Quote
First double post in the new forums
:Note to self: I need to pay close attention to what I am doing to see if this is user error
Slade |
Sir Substance
Suddenly Ninjas Tear Extraction And Reclamation Service
6
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Posted - 2011.09.11 05:22:00 -
[12] - Quote
Personally, I think that's the most amazingly sad thing I've ever seen. If you wanted proof that CCP has lost all perspective, there it is. |
stoicfaux
232
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Posted - 2011.09.11 06:37:00 -
[13] - Quote
Someone at CCP had to approve paying money for the deal.
Either CCP has gone off the deep end, or there are some whales playing Eve.
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Derelyk
Deep Core Mining Inc. Caldari State
1
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Posted - 2011.09.11 10:42:00 -
[14] - Quote
I bet that's what "the door" is for. When you open it, new game launches. "CATWALK ONLINE".
Of course CATWALK ONLINE will have to have it's own skill sets. I think all characters will start with PURGING trained to 3 and ANOREXIA trained to 4. |
Ivy greene
Deep Core Mining Inc. Caldari State
0
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Posted - 2011.09.11 19:38:00 -
[15] - Quote
Let's see some original clothing. I want more selections for my wardrobe! |
Obsidian Hawk
RONA Corporation RONA Directorate
76
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Posted - 2011.09.11 20:50:00 -
[16] - Quote
Boy people in the forums are shallow.
Look at this from a game development standpoint. CCP is thinking outside of the box. Rather than limit the fashion and design of clothes limited to internally, or cookie cutter clothes already used by other games, they are asking real designers, real people who know what the **** they are doing to design for them.
Why should CCP limit themselves? Why should they do stuff like everyone else? I think this is a bold and daring move by CCP saying, fashion is no longer for the fashion industry, and gaming is no longer just for the gaming industry. Let both worlds work with each other to provide players with something more.
Besides, they might get couple hundred subs out of it, and who knows.....
We might see a model walk down the runway with a monocle and a guristas tatoo on her arm. |
Karma
Vortex Incorporated
0
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Posted - 2011.09.12 13:43:00 -
[17] - Quote
During the ramp-up for Incaena, CCP talked about having fashiindesigners design the clothes, as well as having architects design rooms and apartments and such...
You shouldn't ask a gamedesigner to design a house anymorethanyou should ask an architect to design a game... i suppose. Everyone vs. Everyone Online
"The universe is made of stories, not atoms" |
Kalmanaka
Eve Engineering Operations Eve Engineering
3
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Posted - 2011.09.12 14:32:00 -
[18] - Quote
The fashion industry is one comprised of millions of people and billions of dollars, not counting consumers. CCP has struck a gold mine with their technology, and Eve is significantly tiny compared to it both in numbers of people involved and in money. 50k concurrent players? More people that that watch a single runway show in Paris or London.
The fashion industry has been waiting for technology like this to come along. It allows digital representations of fashion without looking cheesy like the sims or cartoonish like warcraft. I believe we are about to see a major change in the fashion industry similar to what happened in hollywood when CGI became available, or to the music industry when anyone could compose or track music on their home pc. You're going to see new designers pop up from nowhere once they have the ability to design on their home pc's and be able to sell their designs online, just like we saw thousands of new writers appear when they became able to to sell their books online without needing a publisher. |
stoicfaux
232
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Posted - 2011.09.12 17:49:00 -
[19] - Quote
Legal Landmine Question:
Right now, I imagine that fashion designers sign over the rights to the digital clothing to CCP.
In the future, if the idea of having RL professions (fashion designers, furniture makers, etc.,) designing virtual items gets popular, the professionals might not sign their rights/copyrights away, and might even put their name brand on the items.
In such a case, what would the legal ramifications be of displaying such items in reviews, on youtube, etc.. What would constitute fair use versus copyright infringement.
I know it sounds stupid, but we recently had the case where a tattoo artist sued a comedy movie film for using a likeness of Mike Tyson's tattoo.. http://www.wired.com/threatlevel/2011/05/infringing-tattoo/
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Herzog Wolfhammer
Sigma Special Tactics Group
1
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Posted - 2011.09.13 00:53:00 -
[20] - Quote
stoicfaux wrote:Legal Landmine Question: Right now, I imagine that fashion designers sign over the rights to the digital clothing to CCP. In the future, if the idea of having RL professions (fashion designers, furniture makers, etc.,) designing virtual items gets popular, the professionals might not sign their rights/copyrights away, and might even put their name brand on the items. In such a case, what would the legal ramifications be of displaying such items in reviews, on youtube, etc.. What would constitute fair use versus copyright infringement. I know it sounds stupid, but we recently had the case where a tattoo artist sued a comedy movie film for using a likeness of Mike Tyson's tattoo.. http://www.wired.com/threatlevel/2011/05/infringing-tattoo/
I think you are onto something here, for sure. In fact I am going to ask a marketing guy I know about this.
We have seen a lot of things get hyped, or get too much ego put into them by designers and investors only to have them flop - cars are a good example in particular. 3D modelling of cars started out as a big thing. I studied automotive engineering in the 80s and back then, they were still designing cars with large clay models.
But cars are only one thing - fashion certainly another - and interior design too.
The best way to find out if something is going to sell in the real world, might be to put it first in the virtual world. Why make say 10000 shirts that you think will sell, only to end up with 10000 shirts that don't? (eg Seinfeld "Puffy Shirt" episode).
Putting products into virtual worlds to test their popularity might be the wave of the future. Indeed someone at CCP might have hit on a very novel idea.
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