iP0D
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Posted - 2010.07.12 20:50:00 -
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Originally by: Di Mulle Edited by: Di Mulle on 12/07/2010 20:31:00 Edited by: Di Mulle on 12/07/2010 20:29:25
Originally by: mazzilliu the devs need to realize that there is no for/against, no right/wrong, and no enemies here. there is only the possibility of working together with what is possibly their most effective market research team for current subscribers(the csm), or not working together with. if there is no recognition that the aims and goals of both ccp and the ccp customers are nearly identical, then there can be no progress.
Well put, just...
What if that target group and their "market research team" is seen by CCP - probably at high management level - as not so important after all ? As it seems it is the only explanation to me...
All I can say, these minutes have really shaken my trust in CCP (already dented, but just a bit before).
After all, who and how can assure that fate of FOTY Incarna will be better than rest of EVE. Once we are clearly told to stfu, all what's left is forum graphomania... I have a topic for speculation then, what new shiny will doom Incarna to be left in half-finished state forever.
It already is clear from these minutes, that there are severe and structural bottlenecks in communication inside CCP.
What surprised me, even shocked me, is that while players often think that there is a big gap between players and Devs, the gap between Execs and Devs is much, much bigger.
A second observation, is that these minutes make shockingly clear that on the executive level, and probably also on a business/product owner decision point, there is something really, really wrong. They either do not get the correct information on state of affairs, events and products, or they discard it (maybe indeed based on old trauma, too much work taken over the fun or growing into their version of bitter vet facing screaming hordes), or the people who control the information flow have either such issues, or suffer from cubicle / little kingdom syndromes.
A third observation, is that ultimately, where they could with less work but more vision establish CCP as something truly awesome, and the sci fi mmo as their default IP and market, without competing with anyone else anywhere, they insist on basing commercial decisions on incorrect definitions, engaging in ventures while step by step they take away parts of the core company and product values that made this epic ride possible.
And as a fourth observation, as much as I hate to make the analogy, there is something very unsettling about their approach on customer acquisition over customer retention. We've seen this before, in damage control efforts in SWG. As long as the product is not legacy, build upon customers wanting to make it work, and recycle subscriber groups as you proceed to legacy status.
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