Mr Kidd
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Posted - 2011.07.24 23:36:00 -
[1]
 Originally by: AlleyKat
Purely from a marketing perspective, the videos they have released over the last few years have not increased subscribers to the levels that they should have done.
Although the videos they have produced are of very high quality technically and visually, they have been targeting the wrong people and as a result, the new subscriber sign up rate is not anywhere near where it needs or deserves to be after this amount of time.
IF they targeted new players for their expansion videos more in terms of content and appeal, they would get more subscribers - instead we get videos of end-game content with heavy amounts of Fleet warfare and massive conflict.
Most new players will have 14 days to figure out if they want to pay money for this game, and to promote this CCP videos show Titan's and 1,000 player battles?
Potential new players are more interested in solo-play - once they become a paying customer, that's when they will become more interested in multi-player/end content. As boring as it might be for us, new players need to see more PvE paths in promotional videos - otherwise they'll be scared off.
I think the marketing of EVE has had a personality disorder and seems to think they are making movies instead of promotional videos for a computer game. Back to marketing school - or they should outsource the entire department.
AK
You're making some assumptions here that aren't entirely correct.
Whether a player is a solo player or social player has nothing to do with whether they are paying or not. It's more relevant to consider what brought them to the game? Was it an advertisement or word of mouth?
An advertisement is more likely to bring in a solo player purely because he/she(gurl) hasn't established any social connections in the game. It may take as little as a few days to months before that person is willing to drop the NPC corp for a player corp. These players are much more dependent on game content than others.
Word of mouth recruits already have social connections and are much more likely to join player corps. These players are much less dependent on game content and more reliant on player interactions.
It would be interesting to see statistics on what brings the majority of players to Eve: advertisement or word of mouth. For me, it was advertisement. I played less than a month and quit because the game was overly complex, under documented, two dimensional game play in the three dimensional world and the game content was/is sorely lacking. When I decided to try it again, it was the social interactions I was after. By that time I knew enough about the game to seek out other players to play with. It was the social aspect that hooked me because, to be frank, the solo aspect is crap. Unfortunately, as a new player without a clue to what Eve is about, I dare say that many new members leave feeling just as unfulfilled.
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