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Brucelee Chancel
5ER3NITY INC War and Pestilence
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Posted - 2012.02.03 17:39:00 -
[1] - Quote
I was chatting in the mining channel today and some folks were saying they played eve because they weren't so hot at the basics of economics, and eve being based on economics was a good and fun way to learn and get a better handle on the subject.
Being an individual who enjoys marketing and advertisement, my immediate though was, "How is there no marketing or advertising skill/branch in Eve?"
With that, I would suggest that a skill/branch be looked in to for those who enjoy Marketing and Advertising. This would of course tie in with the trade skills.
Allow these skills to tie in to the billboards which aren't really used to an extensive point currently. Depending on the skill level would effect the size/time allotted per ad/ etc. This would be awesome for folks who run salvage companies or hauling companies off my head, though this could easily be taken much further. It'd promote more in game interaction instead of using the forums as much as they do currently and bring more attention to flying in game. A salvage/wrecker company that invested in the skills would be able to promote their company and mission junkies who are too lazy to salvage could see the service when going through to their next mission hub and spark to the idea of using such a service, where they might have never had the idea.
This is only the tip of what I had thought of and would like to create a discussion on it where it could be fleshed out more if the initial concept was something worth going further with. |

Brucelee Chancel
5ER3NITY INC War and Pestilence
0
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Posted - 2012.02.03 18:16:00 -
[2] - Quote
mxzf wrote:I believe what you're talking about is already in-game and is referred to as "Spamming local" or "Posting it on the WTS forum".
I don't think we need popups or any kind of advertising showing up in-game, there's already enough of that to deal with IRL. And the Billboard idea isn't bad, but at the same time they are mostly ignored ATM and I don't see this as really changing that.
There is marketing in Eve, but it's more like RL where who you know is much more important than what you know. If you're willing to go talk to strangers and get your product out there, it will be recognized.
The entire 'spamming' of things is exactly what brought me to this idea. As for the billboards not being used, again another reason i came up with the idea as a starting point on using existing game content and making it more than just scenery.
As for marketing being like it is in the real world, I don't know how much marketing experience you've had, but while knowing people certainly helps, it never beats a good sale and display. :) |

Brucelee Chancel
5ER3NITY INC War and Pestilence
0
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Posted - 2012.02.03 21:07:00 -
[3] - Quote
I don't know if there is a disconnect or something. All I have suggested was to use the current in game billboards to create ad space for in game characters/corps/services. Nothing is being added to create forced viewing of ads. Why would you need to pay to get rid of them? Are you paying or asking to pay for something to get rid of the current billboards that are in game already displaying bounty values of people? No, you're not. Most ignore them as has already been stated. People might pay more attention to them if they knew they might see something that they could catch a break on via service or such.
All I am suggesting at this point is implementing new skills and using current in game mechanics.
I dislike using the forums. I'd rather stay in game when I am playing the game. Not sure why folks are so pressed to 'continue the norm' of using the forums for sales and services.
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Brucelee Chancel
5ER3NITY INC War and Pestilence
0
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Posted - 2012.02.04 05:31:00 -
[4] - Quote
I only suggested the billboards being used because they were already in game and display the bounties of various pirates. Something like a 'yellow pages' or 'Service Listings" book/comm would be just as acceptable in replacement of the billboards. |
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