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Possible trademark infringement in the new "Wall-E" movie?

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Author	Thread Statistics \| Show CCP posts - 0 post(s)
N Solarz	Posted - 2008.06.22 18:55:00 - [1] http://gizmodo.com/5018629/new-wall+e-promotion-posters-invoke-1950s-ad-stylings that eve logo looks familiar, i think ive seen it somewhere before... oh yea! _-_-_-_-_-_-_-_-_-_-
jokerb Destructive Influence Band of Brothers	Posted - 2008.06.22 18:57:00 - [2] Product placement :P
Tamia Clant New Dawn Corp New Eden Research	Posted - 2008.06.22 18:57:00 - [3] Quick, get the lawyers! Looking for queue-free research slots? Click here!
Rhanna Khurin Republic Military School	Posted - 2008.06.22 18:57:00 - [4] For the lazy peeps. Aye, it has a certain familiarity about it doesnt it.
Surfin's PlunderBunny Metafarmers	Posted - 2008.06.22 19:08:00 - [5] Well... our E's aren't connected to the center line so I guess they can get away with it You're not afraid of the dark, are you?
Armoured C Federal Defence Union	Posted - 2008.06.22 19:13:00 - [6] ZOMG so that what that device was that they strapped to my head it was a movie thought detection van O_O
Cor Aidan KNIGHT'S OF THE ROUND ROOM ReZZerecteD AlckemisTs	Posted - 2008.06.22 19:36:00 - [7] Originally by: N Solarz http://gizmodo.com/5018629/new-wall+e-promotion-posters-invoke-1950s-ad-stylings that eve logo looks familiar, i think ive seen it somewhere before... oh yea! Unfortunately, for something to be a trademark violation, it has to actually confuse the consumer regarding the product. Since the promotional poster is for a fictional robot in a movie, there cannot be a confusion with a software entertainment product. ... oh, wait, I wasn't supposed to give a serious response was I?
Balaurah	Posted - 2008.06.22 21:21:00 - [8] Linkage looks... familiar too, with the GLADOS-a-like robot, and the shutter on the iris looking very much like the portal icon...
ShardowRhino Legion 0f The Damned	Posted - 2008.06.23 00:18:00 - [9] Originally by: Surfin's PlunderBunny Well... our E's aren't connected to the center line so I guess they can get away with it you need to have ,i think, 10 distinct differences between the 2 things being compared. 1Theres the styling of the letters 4 if you count the connections in the Es 1 the green triangle 1 the color of the logo 7 differences total, at least after first look.
Hakesh Ordo Quaesitoris	Posted - 2008.06.23 00:28:00 - [10] Build a bridge, and get the hell over it
doctorstupid2 The Accursed	Posted - 2008.06.23 00:33:00 - [11] Originally by: Rhanna Khurin For the lazy peeps. Aye, it has a certain familiarity about it doesnt it. Damn... really is similar... who knew a 3 letter word could look the same in two different places like that? I mean I could understand inherent similarities in a TWO letter word... but THREE?! Nostalgia \| Deadspace2 \| Deadspace
ShardowRhino Legion 0f The Damned	Posted - 2008.06.23 00:33:00 - [12] Originally by: Cor Aidan Originally by: N Solarz http://gizmodo.com/5018629/new-wall+e-promotion-posters-invoke-1950s-ad-stylings that eve logo looks familiar, i think ive seen it somewhere before... oh yea! Unfortunately, for something to be a trademark violation, it has to actually confuse the consumer regarding the product. Since the promotional poster is for a fictional robot in a movie, there cannot be a confusion with a software entertainment product. ... oh, wait, I wasn't supposed to give a serious response was I? I'm not to sure about that. I dont know how many remember the issue with the Nintendo 64 bit system also known as the N64. Before the launch of the system nintendo got into a mess with a brand of laundry detergent. The N64 was orginally going to be called "ultra64" in the U.S. , the laundry detergent was called "Ultra". Nintendo decided to drop the "ultra" tag and go with "N64" instead to avoid the legal process or maybe it was to bow out of the case against them. Now would there have been any confusion between what people wash their clothes with and a product that plays video games? How many times have you used your game console in the wash to clean your clothes? Not to forget that nintendo targets the younger player base with their systems and that means most of them have yet to do a load of laundry. No one was going to mistake their kid's christmas gift list items with a bottle of liquid detergent. Though the poster is for an imaginary product it doesn't mean that the logo used in the movie cant infringe on a copyright. I point to the Lucas art's "droid" Tm with FASA's Battletech which was named "BattleDroids" before Lucas hit them with the nerfbat. Lucas isnt selling a movie,game or anything else called "Droid" and FASA(r.i.p.) wasn't actually producing RL walking tanks of ownage called "battledroids". Yet he was able to sue them into submission or at least threaten to do so forcing a name change to "BattleTech" and "BattleMechs". Its also a movie that is bound to have toys. Meaning there is going to be an RL product with the EVE logo that is strikingly similar to the EVE-O logo. Eve toy robots will be a RL product just like Eve-O is a RL product. Both are "futuristic" pieces of fiction. To me that seems like the Lucas vs. FASA and Ultra detergent vs. Nintendo trade mark infringement cases would justify a CCP vs.producers of the movie.
Anell Evil Avatar Ltd.	Posted - 2008.06.23 02:00:00 - [13] Originally by: ShardowRhino Edited by: ShardowRhino on 23/06/2008 00:41:32 Originally by: Cor Aidan Originally by: N Solarz http://gizmodo.com/5018629/new-wall+e-promotion-posters-invoke-1950s-ad-stylings that eve logo looks familiar, i think ive seen it somewhere before... oh yea! Unfortunately, for something to be a trademark violation, it has to actually confuse the consumer regarding the product. Since the promotional poster is for a fictional robot in a movie, there cannot be a confusion with a software entertainment product. ... oh, wait, I wasn't supposed to give a serious response was I? I'm not to sure about that. I dont know how many remember the issue with the Nintendo 64 bit system also known as the N64. Before the launch of the system nintendo got into a mess with a brand of laundry detergent. The N64 was orginally going to be called "ultra64" in the U.S. , the laundry detergent was called "Ultra". Nintendo decided to drop the "ultra" tag and go with "N64" instead to avoid the legal process or maybe it was to bow out of the case against them. Now would there have been any confusion between what people wash their clothes with and a product that plays video games? How many times have you used your game console in the wash to clean your clothes? Not to forget that nintendo targets the younger player base with their systems and that means most of them have yet to do a load of laundry. No one was going to mistake their kid's christmas gift list items with a bottle of liquid detergent. Theres two ways you can run into problems with trademarks. 1) Confusion and 2) Dilution. The first has already been stated. The latter does not require confusion at all. Instead the senior trademark must be considered famous. Basically that means a decent amount of the population has to know what the mark is. Once you have that then any reference to that mark regardless of the product associated with it will be considered trademark dilution and the senior mark holder can sue for damages. Ultra was a famous mark. People knew what it was. Nintendo didn't want to tangle with that so they changed their name. I love EVE but its not a famous mark in the US. It would be famous among MMO players. But the US congress passed a law in 2006? saying that its not enough for a mark to be famous in only certain small populations. It must be famous across a large a part of the country. So EVE would not qualify to sue for dilution of their mark. Thus WALL-E is safe from CCP's lawyers of DOOM.
Del Narveux Dukes of Hazard	Posted - 2008.06.23 02:52:00 - [14] Eh, its a 3 letter word, thats about the only similarity I see. Sure, CCP could push it if they wanted to since copyright law is inherently adversarial, and cases and C&Ds and stuff have been put out for less, but CCP doesnt strike me has having an angry pack of ******* lawyers who feel compelled to bring random lawsuits to justify their paychecks. As an aside, the N64 issue was actually a spat between Nintendo and Konami, not the laundry company. _________________ [IMAGE REMOVED] -- aka Cpt Bogus -- Is that my torped sig cloaking your base?
JonVe The Greater Goon GoonSwarm	Posted - 2008.06.23 03:01:00 - [15] The bible ripped EVE online off. It's a fact.
Puppy Love Federation Regional Investments	Posted - 2008.06.23 03:14:00 - [16] Originally by: Cor Aidan Originally by: N Solarz http://gizmodo.com/5018629/new-wall+e-promotion-posters-invoke-1950s-ad-stylings that eve logo looks familiar, i think ive seen it somewhere before... oh yea! Unfortunately, for something to be a trademark violation, it has to actually confuse the consumer regarding the product. Since the promotional poster is for a fictional robot in a movie, there cannot be a confusion with a software entertainment product. ... oh, wait, I wasn't supposed to give a serious response was I? Having been on the ass side of potential litigation involving trademarks, you are correct. But the reality of it is even if there is no such confusion many will pursue trademark disputes anyways, and many times get their way.

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