You should see how the MAG community is eating up every bit of news about Dust 514. MAG, for those of you who might have missed it, is the shooter that did OK a few years back who's major achievement was conflicts involving 256 players at once. It just so happens it was conveniently also a PS3 exclusive. I am told that a lot of the major Battlefield clans are also viewing New Eden with envious eye so from a first person shooter perspective you are playing Dust 514 because of:

1. Variety: Given the seeding the universe presentation, it seems pretty apparent that players are not going to be confronted with the same 18 maps over and over and over and over again. There may be quite a bit of commonality, but to borrow another science fiction's terminology: infinite diversity in infinite combinations. I know Spock wasn't talking about how to put together a map for a FPS, but it is going to be refreshing not to be playing the same thing over and over again for years to come.
2. More Variety: While one rather shutters to think that maybe CCP is trying to be all things to all FPS players, talking of the basic game, the arena, future expansion of vehicles and environment types, rogue drones, and ideas not yet relayed to the public... it sounds like there's going to be a lot of stuff to do here.
3. Genre: When was the last time a really good science fiction multiplayer first person shooter came out. It wasn't the last couple of Killzones and it wasn't the last couple of Halos. There's not a lot of quality sci-fi shooters out there.
4. Customization: I saw a brief thing in one of CCP's videos showing lots of slots, trees with branches, and I know how EVE's skill system works. There's a lot of stuff here for people to enjoy and really make their own, and even if its not real, pride in ownership goes a long way.
5. Vehicles: People like vehicles, and they especially seem to like video games that feature vehicles.
6. Size: For a lot of people, playing 4 on 4 or 8 on 8 feels like a remarkably unimpressive engagement of truly frivolous scope. The current advertised size was something like 24 on 24, which is starting to feel like a fight. Word is they have tested much larger. That starts to feel like a war.
7. Cool: It looks cool. That matters.

Probably missed some stuff... but thats what is going to draw a lot of people in this direction. I don't think FPS players care about persistence. Given the level of discourse over the voice chat I have observed, I rather doubt a lot of them know what the word means. Persistence is really for EVE players. Dusters will take some pride in knowing they rained on someone's parade, but FPS players are really very much here-and-now, in the moment types. I don't imagine many will care about your planets, and I don't think that hurts the game at all, as long as the core FPS mechanics are solid and keep people playing.