DUST a fail project? Only time will tell, IMHO its a fail.
The idea itself is fine, but considering game market of today....its gonna be hard to get by.

How many EvE players own PS3? How many will buy PS3 just for DUST (and BR player mostly)?

Is CCP counting on big alliances to somehow motivate people to contribute to fights on planets?
Is PI still a factor in DUST and EvE, and controlling planets control PI production?
Again a good idea, but its gonna be a hassle, why go all the trouble to make and bake a loaf of bread at home and waste few hours, when you can buy one in a second? EvE has bots, bots earn money, who needs PI and your own ground army when you can buy what you want in 4-4.

Console players attention span is low. With new games on shelves almost weekly, CCP needs a goddamn good plan to keep people playing DUST.

Imagining DUST is a console MMO (MMO connected) is stupid, they cant sell that to most of EvE community, let alone console players. What happens when DUST server population drops? Servers shut down, and what about EvE? Does EvE get a emergency boost of patches to remove DUST from equation, or will EvE keep going like DUST never mattered in the first place.

Now this i am sure no one will answer , how much money did CCP spent developing DUST? How much do they expect to gain in first 6-12 months?
Now imagine all that money and man hours invested in DUST were instead put into EvE....what would be the situation in EvE today, maybe hybrids would be fixed along with a lot of balancing issues.

I was talking about DUST among my co-workers yesterday. Most of them had never heard of it yet all of them because of myself and a few others I work with know what EvE is. The ones that knew of DUST admitted that they would be playing it at some point at least to give it a try and see how it goes. The others after reading about it and seeing what DUST offers that is new to console FPS are now on board to try it as well.

Most FPS gamers are going to at least try to play DUST just because of the new elements such as interacting with a persistent PC MMO will bring. This is all CCP needs. People to just try it. After that the ball is back in CCP's court to make the game good enough to keep people playing. Look at MAG. Still alive and kicking. I logged in the other day to see thousands of people on and playing. Wasn't expecting that. Look at HALO. Completely unheard of game on a new console with no advertising. Blockbuster hit and many sequels made to this day.

To say that DUST will fail without giving it a try is foolish at best. Nobody knows right now what the reaction to DUST will be when it hits shelves. To quote one of my co-workers yesterday after I explained DUST to them...

"So you are saying that there will be players in another game flying in space who will pay people in DUST to do ground combat for them? And these actions will impact the PC gamers flying in space? That's ******* awesome!"

That's the kind of reaction that gets new games attention and makes them successful. No matter what it is from...the wow factor.