Ragnoroc
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Posted - 2011.06.23 16:43:00 -
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Once upon a time not so long ago on a cold small island, the CEO of a small software company was looking at the state of his business. Two new products in the pipeline, over run and going over budget (such is the way of software production). The existing cashcow would require hardware upgrades yet again in the next few years was supporting all of this. Budget forecasts were not looking too good in the medium term and to top it all off there was the dip in the world economy.
"Woe is me" cried the CEO what are we to do?
So he hired a management consultant to see if what could be done to increase revenues to continue funding the company.
Smart suit with no brain duly arrives, full of management speak and words and phrases like demographic, customer profile etc.
MC looks at the business and cannot believe his eyes when he sees that people are not paying cash for the game. Lightbulb turns on in his small brain, here is the solution!
Meets with the CEO and spouts for 2 hours with meaningless terms, presentation and graphs. All to say to the CEO you need to change your customer base, get rid of the freetards and the people with no money, they are not helping your bottom line. At the very least it will delay the server upgrades until the new projects come online.
"How do we do that?"says the CEO "The freetards are the sink for the free gametime! We still get cash in the bank when the freetards use them"
"All part of the rebranding" smiles the MC, "We give them something else to buy with their cards so they can still spend the cash, you still get the money and we up the game requirements to get rid of those poor people who are doing nothing for bank balance."
CEO mulls this over, not too happy about this, but the MC pulls out the projections he scribbled on his *** packet while in the bar last night and knocked up that morning.
"Wow, creies the CEO this could really work, but it would be carnage"
"Great name" says the MC "Carnage", but the CEO replies "We had better soften it down a bit, how about Incarna"
So the plans are worked out Carnage is rolled out, but as stated before, this is software and over runs mean that the software is nowhere near ready.
So the real carnage starts, all the players with the customer profile the MC stated were the key to success leave. The MC simply turns around and tells the CEO that he did not deliver the plan so it was not his fault.
And so the small software company slid into oblivion!
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