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Syme
Gallente
Umbra Scientia Muneris
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Posted - 2011.06.22 10:58:00 -
[1]
Ok so a lot of people donĘt seem to understand retail marketing.
CCP are doing exactly the right thing in releasing the first collection at exorbitant prices. The early adopters and fashion fanatics will pay over the odds for something that is new even if it is useless.
Think of the initial offerings as the Christian Dior catwalk range; the next will be the Ralph Lauren ready to wear preppy range and then there will be other ranges going all the way down to WallMart/Matalan/C&A made in Bangladesh cheap stuff.
As has been pointed out, none of these vanity items will make a jot of difference until the air quality in stations has been sorted out and we can actually socialise with each other in bars, casinos or public toilets etc. Only if by then the cheaper clothing hasnĘt been released will I be aggravated.
PS. Not that I undock much these days anyway |
Syme
Gallente
Umbra Scientia Muneris
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Posted - 2011.06.22 11:31:00 -
[2]
 Originally by: Futile Rhetoric
Originally by: Syme
Ok so a lot of people donĘt seem to understand retail marketing.
Clearly, the point of retail marketing is to enrage your customers. Yes. I am glad someone understands it.
It's funny, every single argument I've seen so far in favour of this travesty is quasi-academic. One would almost be inclined to think the people defending CCP in this matter are autistic or something.
Perhaps it is because we arenĘt emotionally incontinent and like to engage our brains before spewing bile all over the forums.
Rather than using a fashion analogy I should point out how Nvidia and ATI do things. Do they bring out their low end cards when they release a new range, or do they initially bring out their best performers (at prices I choke over) to capture those gamers who regularly change their cards? CCP are just doing the same.
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Syme
Gallente
Umbra Scientia Muneris
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Posted - 2011.06.22 14:03:00 -
[3]
Now I have been downgraded from autistic to having aspergers I will try again and see if I can drop to just pedantic.
No mind-searing insights just an example. You have a set of new products with a wide price range and are about to launch it, knowing that you have an interested market. Do you:
A) Release the cheapest in the range first so that everyone buys one and the market is immediately sated, with only the fashion conscious and wealthy replacing their existing product with the more expensive in the range?
B) Delay the release so that you can launch all the range at once, confusing your market (and perhaps antagonising them through the delay) and letting them enter at any price point (probably the lowest)?
C) Release the high-end product first, creating exclusivity and letting those who are willing to pay a higher price get earlier access?
CCP have chosen C, it is the easiest way to test the market. No one needs to buy these vanity items and most wonĘt until we can leave our quarters, so there is plenty of time for CCP to adjust prices.
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