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We live in interesting times; in fact THE FORUMS is the kind of PLACE that if things get repetitive we instinctively crank it up a notch. That, we certainly have done this week. First of we have Incarna, an amazing technological and artistic achievement. A vision from years ago realized to a point that no one could have imaged but a few months ago. It rolls out without a hitch, is in some cases faster than what we had before, this is the pinnacle of professional achievement. For all the noise in the channel we should all stand proud, years from now this is what people will remember. EXCEPT FOR THE OCCASIONAL CRASH AND THE MEMORY USAGE.

But we have done more, not only have we redefined the production quality one can apply to virtual worlds with the beautiful Incarna but we have also defined what it really means to make virtual reality more meaningful than real life when it comes to launching our new virtual goods currency, Aurum.

Naturally, we have caught the attention of AT LEAST TWO GAMING WEBSITES. Only a few DAYS ago we SHOT THE MONUMENTS A LOT. After 40 hours we have NOT KILLED THE MONUMENTS YET, generating more LULZ than any of the items in the store.

This we have done after MINUTES of research by a group of highly competent profes... (PFFFFFF), soliciting input and perspective from PEOPLE WHO ACTUALLY PAY MONTHLY FEES. We have communicated our intention here EXTERNALLY in very wide circles through the GLORIOUS INTERNETS. This should not come as a surprise to anyone. EXCEPT CCP APPARENTLY.

Currently we are seeing _very predictable feedback_ on what we are doing. Having the perspective of having done this for OVER 9000 YEARS, I can tell you that this is one of the moments where we look at what CCP do and less of what they say. Innovation takes time to set in and the predictable reaction is always to resist change. AND MONOCLES ARE REALLY QUITE INSULTING BTW.

We went out with a decisive strategy on pricing and we will stay the course and not flip flop around or knee jerk react to the predictable. EXCEPT FOR THE PEOPLE WHO HAVE TOO MUCH ISK. That is not saying nothing will change, on the contrary, in fact we know that success in this space is through learning and adapting to _what is actually happening_ and new knowledge gained in addition to what we knew before and expected.

All that said, I couldn't be prouder of what we have accomplished as a PLAYERBASE, changing the world is hard and we are doing it as so many times before! Stay the course, we have done this many times before.

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