Diametrix
Caldari
Wavefront Industries
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Posted - 2011.07.08 16:50:00 -
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Edited by: Diametrix on 08/07/2011 16:53:44
Edited by: Diametrix on 08/07/2011 16:51:13
Let's all wake up and see what is happening here: CCP is pushing the MMO market forward.
Stop looking at this with 2010 MMO eyes. They are doing with Incarna and the NEX what they intend to do with DUST; create a new revenue stream and tie it, in an integral but initially separate manner, to the EVE game.
If this seems unpleasant, greedy, 'not right', or <pick a negative adjective here>, you're looking at this with 2010 MMO eyes. Wake up and watch this potentially change the marketplace!
EVE, an independently produced game(essentially solely owned and operated by CCP) and without deep ties to the market leading gaming companies of the time, launches and slowly grows into a new market leader. New games are being modeled in its market niche.
Now, with a successful MMO, CCP is pushing the business model forward by developing new gaming products in separate gaming markets (Platforms, Fantasy MMOs, and a brand new one never before seen).
They create a new product like DUST, WoD, or Incarna and the NEX and tie them to other successful products like EVE, untapped White Wolf/CCP intellectual property and EVE, respectively. This gives the new product the customer base cross injection while boosting the customer to product interaction in the source game.
Now for something Really Different! CCP is developing the highest quality avatars seen in gaming. They are in a gaming industry that is drifting more and more towards varied streams of revenue (most industries do this as they mature). Micro-transactional revenue streams are in vogue.
CCP is going to be the gaming industryÆs leader in avatar fashion. They are going to take clothes and other micro transactionable products to a new level of æqualityÆ and customer appeal.
If they do it right, it changes the gaming marketplace. If they do it wrong it looks like a flopped business venture.
However it turns out, you have to hand it to CCP, they are taking a big shot.
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