CCP Apollo
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Posted - 2011.07.22 05:37:00 -
[1]
Hi Rhasphody,
I am the producer responsible for the Virtual Goods business at CCP. Obviously we are very rough around the edges on multiple fronts with our offerings in the NeX. So I very much agree with your comments.
Color, styles and themes, types of items, bundling capability, getting our pricing spectrum established, Male vs Female appeal, how we describe the goods/items, character creator, how we communicate with the player base, ease of use, fulfilling fantasy, UI / Shopping experience, payment options, satisfying the FiS crowd, growing Incarna adoption, technical limitations with the game engine, even our analytics capability needs a lot of work.
Its going to take some time, we are watching and listening, and I would like to think we will get really good at this one day.
It is our intent to offer things on the cheaper side as well other price ranges. First batches of items did not hit a wide spectrum, nor did it offer enough variation in look or color. The current items are all part of a military theme, color variation on this these will start to show up after the summer but we also have other themes in various phases of development and want to get them out as quickly as we can.
I would love to see examples of what you would like to see, I can take them to our fashion artists and creative directors, push some buttons. I also want to set up voting and an idea funnel for players. Hear other perspectives based and consider the results as part of our decision making process.
Question for you and other players, we see a lot of popularity with the skirt and the knee-high boots. Why do you think this is? What do you feel about showing more skin with our clothing offerings?
When you think about lower price points, what price ranges would work better for you? Consider a few points though... clothing is not destructible, players usually focus their game play on a primary character, volume wise we have a modest player base (we don't have 10's of Millions of players) and only a % of people that will buy. Beyond how you look, do you also value originality, rarity, design, lore, how something would sound and animate in how you view price?
FiS players, don't worry we are think about you too. Just need more time. 
Thanks
CCP Apollo
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