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RAIN Arthie
The Ascended Fleet Tribal Band
62
|
Posted - 2013.06.17 15:11:00 -
[1] - Quote
Not sure how things are in Iceland but (and I hate to compare it to) WOW has a lot more advertising than EVE. Not sure what the angles are for their marketing but I think more people would try and play if people heard more about the game. I ask people if they have ever heard of EVE Online and they most of the time say no. We have commercials for WOW and other mmo's however I cannot recall seeing one for EVE Online. I think if they advertised on US channels they could get more players. More players+ big alliances= Huge fights. Just a thought. |

Moon Mare Night
Royal Amarr Institute Amarr Empire
12
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Posted - 2013.06.17 15:17:00 -
[2] - Quote
RAIN Arthie wrote:Not sure how things are in Iceland but (and I hate to compare it to) WOW has a lot more advertising than EVE. Not sure what the angles are for their marketing but I think more people would try and play if people heard more about the game. I ask people if they have ever heard of EVE Online and they most of the time say no. We have commercials for WOW and other mmo's however I cannot recall seeing one for EVE Online. I think if they advertised on US channels they could get more players. More players+ big alliances= Huge fights. Just a thought.
Because CCP servers can handle the current 'large' fights going on down there in fountain right now, amirite? |

RAIN Arthie
The Ascended Fleet Tribal Band
62
|
Posted - 2013.06.17 15:19:00 -
[3] - Quote
Moon Mare Night wrote:RAIN Arthie wrote:Not sure how things are in Iceland but (and I hate to compare it to) WOW has a lot more advertising than EVE. Not sure what the angles are for their marketing but I think more people would try and play if people heard more about the game. I ask people if they have ever heard of EVE Online and they most of the time say no. We have commercials for WOW and other mmo's however I cannot recall seeing one for EVE Online. I think if they advertised on US channels they could get more players. More players+ big alliances= Huge fights. Just a thought. Because CCP servers can handle the current 'large' fights going on down there in fountain right now, amirite?
You have a point but my point is to push the envelope with the masses. There are a lot of potential great pilots out there but they dont know about the game. |

Destination SkillQueue
Are We There Yet
5216
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Posted - 2013.06.17 15:25:00 -
[4] - Quote
RAIN Arthie wrote:Moon Mare Night wrote:RAIN Arthie wrote:Not sure how things are in Iceland but (and I hate to compare it to) WOW has a lot more advertising than EVE. Not sure what the angles are for their marketing but I think more people would try and play if people heard more about the game. I ask people if they have ever heard of EVE Online and they most of the time say no. We have commercials for WOW and other mmo's however I cannot recall seeing one for EVE Online. I think if they advertised on US channels they could get more players. More players+ big alliances= Huge fights. Just a thought. Because CCP servers can handle the current 'large' fights going on down there in fountain right now, amirite? You have a point but my point is to push the envelope with the masses. There are a lot of potential great pilots out there but they dont know about the game. CCP mainly seeoms to advertice by buying ads, that are shown to people who are already playing the game. I don't think I've ever seen an EVE ad, that wasn't caused by my own browser history. |

DreznicK
OORt Cloud Research The OORT Cloud
6
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Posted - 2013.06.17 15:26:00 -
[5] - Quote
Money Spent on advertising versus income from new subscriptions. WOW targets a casual audience which is a lot larger and easier to get too. EVE is a niche market, and will remain as such.
Why I always laugh when I see advertisement for Free to play. The money has to come from somewhere to pay for servers and advertising. Nothing is free.
|

Tumahub
Sebiestor Tribe Minmatar Republic
79
|
Posted - 2013.06.17 15:27:00 -
[6] - Quote
Came looking for corporate sponsorship of my avatar.
Disappointing. :( |

Capt Tenguru10
Nintendo Power Against ALL Authorities
952
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Posted - 2013.06.17 15:46:00 -
[7] - Quote
Posting in eve is dying thread 99999999999999999+1 http://i.imgur.com/EYX5Zi7.gif |

RAIN Arthie
The Ascended Fleet Tribal Band
63
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Posted - 2013.06.17 15:56:00 -
[8] - Quote
Not dying just lacking initiative. Spending money on advertising at least gets the game well known. There are also casual player in EVE. |

Tippia
Sunshine and Lollipops
14915
|
Posted - 2013.06.17 15:59:00 -
[9] - Quote
RAIN Arthie wrote:More players+ big alliances= Huge fights. Just a thought. More players + big alliances = more people complaining about GÇ£not being able to catch upGÇ¥ and GÇ£buff concord!GÇ¥. Just another thought.
GÇ£If you're not willing to fight for what you have in GëívGëí you don't deserve it, and you will lose it.GÇ¥
Get a good start: newbie skill plan 2.0. |

Ramona McCandless
Standards and Practices Petition Blizzard
365
|
Posted - 2013.06.17 16:01:00 -
[10] - Quote
Its pretty obvious really
Of all the people I have introduced to EvE, only a small percent stayed on
The rest say things like "accountant-warriors" "spreadsheets" "empty" and other nastee things about the game
So, if you did mass advertising and got, say 1 million new trial accounts on the go, and only 10% stayed on to make paying accounts, that would be 900,000 people that were now telling their friends NOT to play
Thats not a very good use of advertising revenue
Also, can you imagine the bloodbath that would occur? 1 million new noobs falling into the water like so much chump-meat for the sharks?
Has it just got hot in here or is it just me?
Tell The Others |
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Ramona McCandless
Standards and Practices Petition Blizzard
365
|
Posted - 2013.06.17 16:03:00 -
[11] - Quote
RAIN Arthie wrote:Not dying just lacking initiative. Spending money on advertising at least gets the game well known. There are also casual player in EVE.
RAIN Arthie wrote: There are also casual player in EVE.
RAIN Arthie wrote:casual player
http://www.youtube.com/watch?v=G1Jqu70c6XE
Tell The Others |

RAIN Arthie
The Ascended Fleet Tribal Band
63
|
Posted - 2013.06.17 16:16:00 -
[12] - Quote
Ramona McCandless wrote:RAIN Arthie wrote:Not dying just lacking initiative. Spending money on advertising at least gets the game well known. There are also casual player in EVE. RAIN Arthie wrote: There are also casual player in EVE. RAIN Arthie wrote:casual player http://www.youtube.com/watch?v=G1Jqu70c6XE
Theres always bad with good. Not every game is for everybody however if the people never know about the game how can they know if they like it or not? |

space submarine
33
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Posted - 2013.06.17 16:24:00 -
[13] - Quote
This is why you use targeted advertising, place EVE ads on sites like
this
and here
thusly
|

Ramona McCandless
Standards and Practices Petition Blizzard
366
|
Posted - 2013.06.17 16:30:00 -
[14] - Quote
RAIN Arthie wrote:Ramona McCandless wrote:RAIN Arthie wrote:Not dying just lacking initiative. Spending money on advertising at least gets the game well known. There are also casual player in EVE. RAIN Arthie wrote: There are also casual player in EVE. RAIN Arthie wrote:casual player http://www.youtube.com/watch?v=G1Jqu70c6XE Theres always bad with good. Not every game is for everybody however if the people never know about the game how can they know if they like it or not?
1) Bad press travels further and faster than good press, in orders of magnitude
2) Casual gamers must be eradicated
Tell The Others |

Ruze
Next Stage Initiative Trans-Stellar Industries
351
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Posted - 2013.06.17 16:33:00 -
[15] - Quote
More new players does not equal more money going into EvE.
More new players does equal more support for secure hisec and optional pvp.
More new players does not equal more content for Flying in Space.
More new players does equal more requests for separate servers.
More new players does not equal better customer service.
More new players does equal more requests for GM intervention against scams and theft.
These are facts, by the way, garnered from years of experience watching EvE grow. So why do we want more new players than we are currently generating simply from word of mouth? If you're driven to threaten others with harm or violence because of what they do in game, you can't separate fantasy from reality. That "griefer/thief" is probably more sane than you are. How screwed up is that? |

Ramona McCandless
Standards and Practices Petition Blizzard
366
|
Posted - 2013.06.17 16:35:00 -
[16] - Quote
Ruze wrote:More new players does not equal more money going into EvE.
More new players does equal more support for secure hisec and optional pvp.
More new players does not equal more content for Flying in Space.
More new players does equal more requests for separate servers.
More new players does not equal better customer service.
More new players does equal more requests for GM intervention against scams and theft.
These are facts, by the way, garnered from years of experience watching EvE grow. So why do we want more new players than we are currently generating simply from word of mouth?
Dont forget moar shiptoasting
Tell The Others |

Kijo Rikki
Powder and Ball Alchemists Union The Predictables
305
|
Posted - 2013.06.17 16:42:00 -
[17] - Quote
Ramona McCandless wrote:Its pretty obvious really
Of all the people I have introduced to EvE, only a small percent stayed on
The rest say things like "accountant-warriors" "spreadsheets" "empty" and other nastee things about the game
So, if you did mass advertising and got, say 1 million new trial accounts on the go, and only 10% stayed on to make paying accounts, that would be 900,000 people that were now telling their friends NOT to play
Thats not a very good use of advertising revenue
Also, can you imagine the bloodbath that would occur? 1 million new noobs falling into the water like so much chump-meat for the sharks?
Has it just got hot in here or is it just me?
Pretty much this, word of mouth is more powerful than any other form of advertising, and the gaming community is fairly good about getting out the message.
Also I'm hurt, Ramona....I consider myself casual. 
|

Bizzaro Stormy MurphDog
B.L.U.E L.A.S.E.R.
137
|
Posted - 2013.06.17 16:44:00 -
[18] - Quote
Ramona McCandless wrote:Its pretty obvious really
Of all the people I have introduced to EvE, only a small percent stayed on
The rest say things like "accountant-warriors" "spreadsheets" "empty" and other nastee things about the game
So, if you did mass advertising and got, say 1 million new trial accounts on the go, and only 10% stayed on to make paying accounts, that would be 900,000 people that were now telling their friends NOT to play
Thats not a very good use of advertising revenue
Also, can you imagine the bloodbath that would occur? 1 million new noobs falling into the water like so much chump-meat for the sharks?
Has it just got hot in here or is it just me?
Not to mention advertising is very expensive, and CCP just doesn't have that type of money. An aggressive ad campaign would likely LOSE the company money overall, rather than result in a net gain.
That's why CCP focuses primarily on the only market where it knows it can get more subscribers - they target current subscribers and push to get more alts. The approximately 175,000 people who play this game aren't wrung out yet :)
|

Ramona McCandless
Standards and Practices Petition Blizzard
367
|
Posted - 2013.06.17 16:45:00 -
[19] - Quote
Kijo Rikki wrote:Ramona McCandless wrote:Its pretty obvious really
Of all the people I have introduced to EvE, only a small percent stayed on
The rest say things like "accountant-warriors" "spreadsheets" "empty" and other nastee things about the game
So, if you did mass advertising and got, say 1 million new trial accounts on the go, and only 10% stayed on to make paying accounts, that would be 900,000 people that were now telling their friends NOT to play
Thats not a very good use of advertising revenue
Also, can you imagine the bloodbath that would occur? 1 million new noobs falling into the water like so much chump-meat for the sharks?
Has it just got hot in here or is it just me? Pretty much this, word of mouth is more powerful than any other form of advertising, and the gaming community is fairly good about getting out the message. Also I'm hurt, Ramona....I consider myself casual. 
Sweetie, look at the time you put into making your portrait realistic and original
Theres not a casual bone in your body
Tell The Others |

Kijo Rikki
Powder and Ball Alchemists Union The Predictables
305
|
Posted - 2013.06.17 16:50:00 -
[20] - Quote
But...but I can afk from the editor! I can't afk in a fleet op....at least I'm not supposed to, but I'll be damned if I havent gotten up to go bio during fleet warps or took my chances in an engagement, f1'd a target and left to go do other things.  |
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Ramona McCandless
Standards and Practices Petition Blizzard
372
|
Posted - 2013.06.17 16:58:00 -
[21] - Quote
Kijo Rikki wrote:But...but I can afk from the editor! I can't afk in a fleet op....at least I'm not supposed to, but I'll be damned if I havent gotten up to go bio during fleet warps or took my chances in an engagement, f1'd a target and left to go do other things. 
Going afk isnt being casual
Otherwise Id be a casual gamer for leaving my Purifier hanging over miners chuckling to myself for hours
Tell The Others |

Kult Altol
Confederation Navy Research Epsilon Fleet
423
|
Posted - 2013.06.17 18:34:00 -
[22] - Quote
Dirty casual player reporting in.
Also, ads are useless, most people us Adblock, ghostery, and no script. An open mind is like a fortress with its gates unbarred and unguarded. A narrow mind is a focused mind.
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Josef Djugashvilis
Acme Mining Corporation
1274
|
Posted - 2013.06.17 19:30:00 -
[23] - Quote
I must be doing something wrong.
I have never seen an advert for Eve, not nowhere no how.
Where would I look for an Eve advert?
Link? This is not a signature. |

Jimmy Morane
Aurora Novae Aetatis Expoit This Mf's
16
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Posted - 2013.06.17 19:39:00 -
[24] - Quote
Ramona McCandless wrote:
Has it just got hot in here or is it just me?
Why yes, yes it has! |

Job Valador
Super Moose Defence Force
69
|
Posted - 2013.06.18 04:19:00 -
[25] - Quote
said before but ill be that guy and say it again. Word of mouth. that's how i got in and that's how i got friends in. spread the word mates. [IMG]http://imageshack.us/a/img836/7059/c00286794da9496e2b391.jpg[/IMG]
Rule 34 ^ |

Lady Areola Fappington
New Order Logistics CODE.
344
|
Posted - 2013.06.18 04:58:00 -
[26] - Quote
IIRC, word of mouth is actually how CCP wants us advertising. Sure, bunches of ads will get mass trial subs, but..EVE is hard. Trial subs that drop are, in the end, a drain on CCP's wallet.
Much better to depend on us EVE players to "filter" the right sort of people into the game, and get 'em to hang around longer than a week. Don't worry miners, I'm here to help!
|

Aidan Brooder
Dynasphere Ltd.
274
|
Posted - 2013.06.18 05:05:00 -
[27] - Quote
I see EVE ads constantly on forums I visit...
Well, friends that I lured into EVE and that stayed never came through EVE ads either. They asked why I play EVE and is it any good. I said it is, but certainly not a game everyone would enjoy.
I told them about the game, showed them some trailers... Told them the game is nothing like the trailers.
People that stayed - well, stayed.
People that left (reasons):
- No offense meant, but women usually left because there was no avatar play. WiS got them in, when it failed, they left. Not bad players otherwise, though. - Too much of a time sink (quote: "Its like a second job!") - Quite a few left because of the indirect spaceship controls
Ratio? About 50:50... (out of about 20 people over the years... Hey, I'm not an EVE affiliate after all. :))
Blog: http://aidanbrooder.wordpress.com My EVE YouTube Vids (most recent): http://www.youtube.com/watch?v=T2alSWxXQbI
http://www.youtube.com/watch?v=1SEzNNYSlDE |

Setaceous
Nexus Prima
118
|
Posted - 2013.06.18 05:08:00 -
[28] - Quote
Ramona McCandless wrote:
2) Casual gamers must be eradicated
Casual gamers are worth more than you 
Seriously though; define casual for me. I'll bet it's not the same definition that I use  |

Mokk Fillett
Freedom From Fear Industries
0
|
Posted - 2013.06.18 05:11:00 -
[29] - Quote
Josef Djugashvilis wrote:I must be doing something wrong.
I have never seen an advert for Eve, not nowhere no how.
Where would I look for an Eve advert?
Link?
I've seen ads on the PC Gamer website/Various MMO sites/Reddit.
I don't think they were based off my searches as they were ads that covered the background of the site (Not the usual blocks of ads usually near the header/sides), but it's very possible I'm wrong on that one
I found EVE through a PC Gamer advert. It linked to the main site with the Butterfly Effect promo, which hooked me enough to download the game.
I'm on the fence whether a TV advertisement would be effectual. CCP promos are really well produced, but EVE is a very niche game. |

Setaceous
Nexus Prima
118
|
Posted - 2013.06.18 05:12:00 -
[30] - Quote
Mokk Fillett wrote:Josef Djugashvilis wrote:I must be doing something wrong.
I have never seen an advert for Eve, not nowhere no how.
Where would I look for an Eve advert?
Link? I've seen ads on the PC Gamer website/Various MMO sites/Reddit. I don't think they were based off my searches as they were ads that covered the background of the site (Not the usual blocks of ads usually near the header/sides), but it's very possible I'm wrong on that one I found EVE through a PC Gamer advert. It linked to the main site with the Butterfly Effect promo, which hooked me enough to download the game. I'm on the fence whether a TV advertisement would be effectual. CCP promos are really well produced, but EVE is a very niche game. It's also in the top five selling MMOs on Steam. |
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