I can think of several:

You enjoy living there
You enjoy living with the people there you live with
You enjoy fighting your neighbors nearby

.

This is a good question. If notifications continue to go out the moment someone invades/attacks another groups sov it will undermine this new system.

gment the nullsec playerbase as entire major regions of eve's active timezones will be excluded from participating in content.

Think from the perspective of an attacker wanting to capture alliance held space that is only vulnerable during EUtz.

UStz and AUtz will be completely excluded from any ability to be useful or participate. the same scenario would apply for defenders as well.

BECAUSE OMG IT'S DIFFERENT AND HARD AND CCP ARE KILLING MY PLAYSTYLE AND MAKING SOV WORTHLESS!!!!!

Even if they get it completely wrong the first time around, it will shake things up and .....

hmm "Prime Time" goes a bit like this, Alliance mail goes out reading:

CTA Everyone! Structures are going vulnerable in 1 hour, drop what you are doing, come hug the station and defend the system from attack...btw we get to do this every day of the week same time, so get used to stopping what you are doing and not enjoying the "sandbox" and get used to playing king of the hill.

Then Sovereignty structures exit their reinforcement period approximately 48 hours after the initial attack, they spark the beginning of a new capture event in which players fight over Command Node anomalies that spawn at random points throughout the constellation.

Renters are paying for the stability and protection. And like Arrendis said, there's an element of value at play. 10 billion ISK a month is worth different things to different people.

Just some ideas to make Sov a -real thing- that actually has some significance. The ideas are limitless....

Ultimately this is a griefers system, small groups of disaffected or bitter-vet(tm) can mess around with sov in unused systems but when it comes down to it they will not have the stamina or numbers to plex their way to victory.

You don't have to.

Eventually they will just not appear, so you take the sov without a fight, just a bunch of interceptors and a can-do attitude.

(Numbers helps with both of these)

No one can base locally. That's the part everyone seems to be forgetting.

[So, could you tell me how 51M ISK per hour on an account through anomaly bounties is an extravagant amount of income? One can make almost two times this figure running L4 missions in high-sec!

Most of the times, we scale. We scale both our real life money and time investments, as well as in game ISK. This probably explains why null only harbors financially successful players coming from hardcore backgrounds, rather than casual.

Some of us also divest the sources of our seed income. Personally I made my initial fortune with my alts on Factional Warfare in low-sec, of all the places. I used to do 350-400M ISK per hour on a single account depending on the control tier of the faction I was running for. With that kind of income, I quickly diversified even in that specific FW-related lowsec activity, and put another alt in the opposing faction, so that I could ride the tide of balance more consistently at higher tiers. I can still so that, with minimal risk, and make that money.

*Snip* Please refrain from personal attacks. ISD Ezwal.

CCP wants to generate conflicts and they think that ratting in nullsec is the "driver" for conflicts. I think they are severly misstaken! CCP should tie in the R64 moons in the sov-equation, because they represent the least-effort and largest income (second to renting probably) for the power blocs. THEN we will have conflicts over sov worth the name!

It looks like we are already unsubbing.
Average online numbers from 2010 including 2013 49k.
Apr 14 to Mar 15 37k average online ppl.