... every 22 hours (limited one character per account per day ...

...

A PVP kill is arguably harder to obtain, so less easy to farm

...

Okay, let's see if I can provide some context for our decision to add daily opportunities to eve and maybe answer some of your bigger questions.

Why Dailies?
So first lets talk a little history. EVE had a daily logon incentive for most of it's existence: the 24 hour skill queue limit. Back in Phoebe, we removed those limitations. Now, at the time, we were of two minds internally. We didn't like the experience around being punished for not logging in to update your queue, but also knew that some of those logins might be leading to meaningful gameplay and we shouldn't lightly let go of them. We leaned to the side of a better experience and removed the limitations, hoping that the logins we were generating were fairly empty, rarely leading to more actual activity in the universe. Well, it turns out we were wrong about that. Now, with before and after data we can see that making it into the client is a huge step towards real activity, even if the reason for logging in in the first place seems artificial. So this leads us to where we are now, attempting to find ways to create more logins that also don't feel like such a punishment as the skill queue limitations did. This may not turn out to be the perfect alternative but that's what we're looking for.

Why Skillpoints?
There's been a lot of feedback here that this kind of feature would be acceptable if the rewards were more monetary, either LP or ISK or something similar. There's a few reasons that doesn't really work and we feel pulled towards SP. I think the biggest one is that many people simply won't be motivated by LP or ISK, especially in the amounts we would be restricted to giving. SP simply has higher demand across more playstyles and player ages and that just makes it a more powerful incentive. Second big reason that we actually tried designs using item and ISK rewards and it quickly creates a lot of economic imbalances. Any time we are giving something away without much activity cost we are heavily sabotaging someone's gameplay. Whether it's because of devaluing LP, causing major inflation, or crashing item markets, it's all bad for you guys so we would rather avoid it.

Why so lazy?
Lots of feedback about the feature having such a minimalist implementation. First, let me clear up some confusion by saying that this feature has no relationship with the 'Tribute' system that was described last year at EVE Vegas. That feature has actually gone down a path more focused on goal setting and long term engagement than daily activity and so the daily part was broken off and given to our team separately. With that in mind, we are trying to find the right mix of activity and accessibility. We want you to be able to collect this reward during a lunch break or a 10 minute period where your kids are in timeout but also want to make sure there's some real gameplay associated with it. We think getting to a belt or gate for an NPC is about the right mix and that's why we've landed with this. That said, we've also deliberately tried to keep it simple so that we can deploy fast and adjust based on how it gets used. We are absolutely open to expanding the list of activities in the future and imagined that as one of the most likely first iterations. Small sidenote on activities: many of you mentioned PVP, remember that this is always problematic because the most effective way to PVP for rewards is just kill your own alt, which isn't very fun or interesting.

New players
Seeing a lot of talk about this feature in the context of new players and I can just say that this is not a new player targeted feature. We hope it's good for new players as well but for the feature to be successful it needs to be relevant to everyone.

Wow CCP
And finally the traditional MMO comparisons. While I found most of these comments to be the most entertaining, it's pretty absurd to think that any feature which can be found in a traditional MMO appearing in EVE means we are headed down the road to battlegrounds and dragon killing. If you look at Citadel feature list you should not have any concerns about our commitment to the EVE sandbox and the hardcore nature of our game.

Hope some of this helps. We are taking your feedback seriously and if we don't make any changes before release we will absolutely be following up shortly after release with changes based on feedback and behavior.

Please consider people like me who worked very hard to get a true -10.0000 security status. Forcing me to kill npc's will ruin my achievement. It would have very nice if this bonus applies to any pvp or pve kill. How can I not kill a rat for the 10,000 sp, I feel like I am being forced to lose my security status.

I personally do not have a problem with giving an incentive/reward to login (although imo eve does not need that), but I feel it is done poorly at the moment. The system as it is feels bad, especially as newer player that is still starving for SP: I feel like I have to get the 10k each day, and I am losing out a lot if I dont. However, I simply do not have time to login every day, which leaves me frustrated. I really enjoyed not having to worry about eve, and you can argue that I will still train, but it is 20% less efficient, and I fully miss out if I do not find time.

Now, a possible solution is to give a login incentive, but avoid frustrating players too much would be to stack the SP reward after completing the daily after a certain number of days with exponentially diminishing returns, as e.g. by the following formula

XP_Total = SUM[i=1->number_of_days] 10000 * efficiency_factor^(i-1)

If you now select e.g. 0.8 as efficiency factor, you get:

Day 1: 10000
Day 2: 18000
Day 3: 24400
Day 4: 29520
Day 5: 33616
Day 10: 44631
Day 50: 49999
Day 100: 50000

Reddit discussion link: https://www.reddit.com/r/Eve/comments/4k7dkx/ccplease_make_the_sp_reward_from_dailies_stack_up/

Dailies will be online in a few days (yes dailies, it doesn't matter how you called it's still dailiy activity).
Achievements will be here soon. Then I will be laughing and every dev posting how special eve is.

I started playing Eve about a month ago, and this greatly benefits me. However....
no, no, and NO!
What part of NO you don't understand?
nein
nyet
non
ne
nej
f**k no!!
I ***** hate daily/weekly crap, it's one of the things that's killings the MMOs.