Rye
East Khanid Trading
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Posted - 2007.06.19 13:50:00 -
[1]
First of all, kudos on the EON mag - awesome publication, and one I don't mind spending some RL cash on since I can re-read it as often as I want, the quality is excellent, and the articles and stories are top-notch. My question relates to EVE-TV...
I can understand MMM Publishing's need to raise some kind of income in order to pay for the costs associated with creating the show. However, going the pay per view route does not seem to me to be a well thought-out approach since a large proportion of the playerbase are either unable or unwilling to spend extra money for this purpose, as we have seen in the responses in the forums to that little announcement. Have you looked into the possibility of having adverts during the show (and/or weekly show sponsors)? Even if these adverts are not directly EVE-related but would appeal to the "average" EVE gamer on some level or another (such as hardware manufacturers, gaming mags, gadget adverts, etc)? I would think that advertising to a reasonably large viewer base of dedicated gamers would appeal to that sort of advertiser. You could also look into corp/alliance adverts too of course.
I'm certain that the majority would prefer a free service and watch it often even with a couple of minutes of adverts every 12 or 15 minutes, than one that costs to watch it without the bonus of a coffee / toilet break. With this "free" model, you could potentially also make the shows available for download say 2 weeks after their original airing, giving your advertisers even more coverage for their money (and this should not cost you anything since your revenues are not coming direct from the players).
Has this approach been carefully considered? Have you tried approaching potential advertisers / sponsors to gauge their reaction?
If you have not considered alternatives to what is effectively another subscription model through Jalipo, I personally believe you are at risk of alienating and losing a large proportion of the playerbase, cutting out a great PR opportunity for EVE itself to attract new players, and ending up with too few people tuning in to cover your costs. What's going to happen in that case? No more EVE-TV?
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