Originally by: DigitalCommunist

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Spend the time and the money on a high quality production trailer for EVE Online and you will see subscription growth like you've never seen before.

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Originally by: DigitalCommunist

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Spend the time and the money on a high quality production trailer for EVE Online and you will see subscription growth like you've never seen before.

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Originally by: Der Ewige

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The reason why CCP don't selle any copys of eve in the USA is that the EVE is to complicated for teh average USA mmorpg player.
Market analyses have shown that US gamers dont want to spend any time in learning a game. Everything that needs more than 5 minuts of work to understand is to much for them. ^^

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Originally by: Der Ewige

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The reason why CCP don't selle any copys of eve in the USA is that the EVE is to complicated for teh average USA mmorpg player.
Market analyses have shown that US gamers dont want to spend any time in learning a game. Everything that needs more than 5 minuts of work to understand is to much for them. ^^

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Originally by: Der Ewige

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The reason why CCP don't selle any copys of eve in the USA is that the EVE is to complicated for teh average USA mmorpg player.
Market analyses have shown that US gamers dont want to spend any time in learning a game. Everything that needs more than 5 minuts of work to understand is to much for them. ^^

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Originally by: Der Ewige

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The reason why CCP don't selle any copys of eve in the USA is that the EVE is to complicated for teh average USA mmorpg player.
Market analyses have shown that US gamers dont want to spend any time in learning a game. Everything that needs more than 5 minuts of work to understand is to much for them. ^^

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Originally by: Precusor

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have you given x2 a try?
http://www.egosoft.com/index.php
hope am not breaking any rules.

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Originally by: Precusor

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have you given x2 a try?
http://www.egosoft.com/index.php
hope am not breaking any rules.

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Originally by: Slithereen

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MMOGs are far from niche markets anymore, if you have seen the sheer numbers pegged by Chinese-Korean-Japanese MMOGs in the market like Ragnatok On Line, Legend of Mir, and FFXI.

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Originally by: Slithereen

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MMOGs are far from niche markets anymore, if you have seen the sheer numbers pegged by Chinese-Korean-Japanese MMOGs in the market like Ragnatok On Line, Legend of Mir, and FFXI.

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Originally by: mxmus

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Happy to see a thread on Marketing, but I am the CMO here at CCP and wanted to give a little overview of what has been done, and what will be done.

The last few months we have done webmounts on FilePlanet, Gamespy, MMORPG, Warcry, MPOGD, and Gamershell. The focus has been exclusively on digital distribution as CCP does not have a publisher that could manage the physical distribution. Also, with better Internet connectivity the need for todayÆs retailers is slowly disappearing. These webmounts combined with few reviews have been the backbone of the recent growth, and majority of the new players entering EVE last few months have been from the U.S. I would have loved to do more, but then I would have had to increase your subscription :) So most of our resources have so far been invested in the development of EVE and not the marketing.

Right now we are focusing on working with editors, both in Europe and in the U.S. to ensure that EVE gets properly reviewed. We donÆt need more 3 hour reviews as some of the early reviews where.

Shortly after this expansion there will be a much larger marketing campaign in both the U.S. and in Europe, which in fact will be the true launch of EVE as it has never been extensively marketed. As some of you know, our original publisher, Simon & Schuster, closed their interactive department shortly after the release of EVE which left us in a very difficult spot. Fortunately we got ourselves out of that situation, and you, the players, helped tremendously.

Obviously we are still a small company compared to Sony, EA and others, but EVE is one of very few MMOGÆs that is showing strong growth so in due time we will catch up.

As EVE continues to grow, as it has, you will see more and more marketing which in turn will bring you more players to torture.

Regards,

MXMUS

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Originally by: mxmus

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Happy to see a thread on Marketing, but I am the CMO here at CCP and wanted to give a little overview of what has been done, and what will be done.

The last few months we have done webmounts on FilePlanet, Gamespy, MMORPG, Warcry, MPOGD, and Gamershell. The focus has been exclusively on digital distribution as CCP does not have a publisher that could manage the physical distribution. Also, with better Internet connectivity the need for todayÆs retailers is slowly disappearing. These webmounts combined with few reviews have been the backbone of the recent growth, and majority of the new players entering EVE last few months have been from the U.S. I would have loved to do more, but then I would have had to increase your subscription :) So most of our resources have so far been invested in the development of EVE and not the marketing.

Right now we are focusing on working with editors, both in Europe and in the U.S. to ensure that EVE gets properly reviewed. We donÆt need more 3 hour reviews as some of the early reviews where.

Shortly after this expansion there will be a much larger marketing campaign in both the U.S. and in Europe, which in fact will be the true launch of EVE as it has never been extensively marketed. As some of you know, our original publisher, Simon & Schuster, closed their interactive department shortly after the release of EVE which left us in a very difficult spot. Fortunately we got ourselves out of that situation, and you, the players, helped tremendously.

Obviously we are still a small company compared to Sony, EA and others, but EVE is one of very few MMOGÆs that is showing strong growth so in due time we will catch up.

As EVE continues to grow, as it has, you will see more and more marketing which in turn will bring you more players to torture.

Regards,

MXMUS

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