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Hunter Blake
The Southern Legion
RISE of LEGION
20
   |
Posted - 2013.05.06 05:26:00 -
[1] - Quote
Most of the gaming world forget about us in the Oceanic Countries. We only hear about things second-hand, if we're already in the gaming industry, or we're introduced by someone already in the gaming arena.
With the announcement and preview of the DUST 514 TV Spot due to air in the coming year, I ask that CCP be one of the first game companies to include Australia in the initial launch of this exciting game, and continued advertising on Public Free-to-Air Channels across Australia and New Zealand.
Many members of my own corporation are investigating Printed Magazine Advertisements, TV Spotlights, and other forms of widespread advertising for our corporation, as well as DUST 514 and EVE Online, but here is a petition to get CCP looking into it too. Supporting Australian and New Zealand Gamers like they support the European, and United States Gamers for both DUST 514 and EVE Online.
Comment below if you support this!
Get CCP exposure down under! |
Caldari 5
The Element Syndicate
70
|
Posted - 2013.05.06 05:47:00 -
[2] - Quote
I understand where you are coming from, I Live in AUS too, most of the people I speak to have either played/playing Eve and know what I'm talking about, or have completely no idea that it even exists, there is not that in between ground where they know of it. Same with Dust 514. |
Barrogh Habalu
Imperial Shipment
Amarr Empire
457
|
Posted - 2013.05.06 08:23:00 -
[3] - Quote
Caldari 5 wrote:...most of the people I speak to have either played/playing Eve and know what I'm talking about, or have completely no idea that it even exists...
Honestly, it's not really AUS or Oceania issue, more like EVE issue. |
dark heartt
I Own Four Sheep
Nyratic
185
|
Posted - 2013.05.06 08:24:00 -
[4] - Quote
Yeah unless I've told them about it most people I know don't know anything about Eve.
Bienator II:
"You can identify eve players by looking at their cars. Since they don't drive what they can't afford to lose."
I play in highsec. |
Metallibanga
The Southern Legion
RISE of LEGION
0
|
Posted - 2013.05.06 08:34:00 -
[5] - Quote
+1
I fully support this!
dark heartt wrote:Yeah unless I've told them about it most people I know don't know anything about Eve.
Same here, I found out about Eve from a close mate in late 2010. To this day im still spewing I hadn't seen an advertisement for Eve in 2003. |
Danni stark
140
|
Posted - 2013.05.06 08:34:00 -
[6] - Quote
i think it'd be good for eve to advertise on TV and stuff, bring in all the themepark players and such.
provided we're allowed to be our merciless evil selves and scam them, gank them, and send them crying back to WoW before their trial is over.
Ice Mining Skill Plan. |
Terrorfrodo
Renegade Hobbits for Mordor
432
|
Posted - 2013.05.06 08:44:00 -
[7] - Quote
dark heartt wrote:Yeah unless I've told them about it most people I know don't know anything about Eve.
I think the silly name of the game is at least part of it. Of course we are used to it, but before a friend made me try out this game in 2009, I had occasionally seen ads for "EVE Online" and never gave them even a second look because the name sounds like it's a "The Sims" clone or some game where you put nice dresses on your ragdoll girls.
Ok, the last part is actually doable now  But still the name does not really confer what the game is about.
. |
Jake Warbird
Republic Military School
Minmatar Republic
2501
|
Posted - 2013.05.06 08:50:00 -
[8] - Quote
Terrorfrodo wrote:
I think the silly name of the game is at least part of it. Of course we are used to it, but before a friend made me try out this game in 2009, I had occasionally seen ads for "EVE Online" and never gave them even a second look because the name sounds like it's a "The Sims" clone or some game where you put nice dresses on your ragdoll girls.
Agreed. I thought pretty much the same as well.
Quote:Ok, the last part is actually doable now But still the name does not really confer what the game is about.
You'd actually be surprised at how many people think otherwise lol |
Brooks Puuntai
Solar Nexus.
1405
|
Posted - 2013.05.06 09:39:00 -
[9] - Quote
Danni stark wrote:i think it'd be good for eve to advertise on TV and stuff, bring in all the themepark players and such.
provided we're allowed to be our merciless evil selves and scam them, gank them, and send them crying back to WoW before their trial is over.
You would think it would be best to at least wait till they sub for a month. Otherwise it's just wasted money on advertising.
Improving NPE |
Hunter Blake
The Southern Legion
RISE of LEGION
22
|
Posted - 2013.05.06 09:41:00 -
[10] - Quote
Yet there are more Americans aware of this game.
There are more Europeans aware of this game.
The number of Australians who have even heard of this game is fractional of the whole.
US and EU have TV Spots for games. We have a singular half-decent show that doesn't even touch EVE Online, or DUST 514. We have a miniscule few PC Gaming and PS Gaming Magazines...
The majority of Australian Gamers who play DUST picked it up via idly browsing the PSN Store, or playing EVE Online. Or then by word of mouth.
DUST 514 has a TV Spot almost ready to be aired later this year. And though I would have hoped, the fact is no gaming company has ever aired a TV Commercial for a Game in Australia or New Zealand. |
Danni stark
141
|
Posted - 2013.05.06 09:44:00 -
[11] - Quote
Brooks Puuntai wrote:Danni stark wrote:i think it'd be good for eve to advertise on TV and stuff, bring in all the themepark players and such.
provided we're allowed to be our merciless evil selves and scam them, gank them, and send them crying back to WoW before their trial is over. You would think it would be best to at least wait till they sub for a month. Otherwise it's just wasted money on advertising.
i don't know, i think the subsequent tears and word of mouth advertising is worth the money.
"hey buddy, why so glum?"
"some one shot my internet spaceship and stole my isk"
"that sounds awesome, what game were you playing?"
Ice Mining Skill Plan. |
Dyre Zekariah
Zoobog Enterprises
1
|
Posted - 2013.05.06 10:02:00 -
[12] - Quote
Hunter Blake wrote:Yet there are more Americans aware of this game.
There are more Europeans aware of this game.
The number of Australians who have even heard of this game is fractional of the whole.
US and EU have TV Spots for games. We have a singular half-decent show that doesn't even touch EVE Online, or DUST 514. We have a miniscule few PC Gaming and PS Gaming Magazines...
The majority of Australian Gamers who play DUST picked it up via idly browsing the PSN Store, or playing EVE Online. Or then by word of mouth.
DUST 514 has a TV Spot almost ready to be aired later this year. And though I would have hoped, the fact is no gaming company has ever aired a TV Commercial for a Game in Australia or New Zealand.
Actually, that is incorrect, Hunter.
Activision, Ubisoft and 343 Industries aired ads for Black Ops, Assassin's Creed III and Halo 4 respectively. Not that sales would have suffered, but even mature aged potential gamers got on board when they were at the movies and saw a trailer for a video game!
Dust and Eve would gain tremendous attention Down Under with the simple addition of an advert and a push for a review from the show 'Good Game'. |
Lister Vindaloo
Center for Advanced Studies
Gallente Federation
1
|
Posted - 2013.05.06 10:05:00 -
[13] - Quote
On a side note, i've just finished a 12 hour shift at work, finally got on the puter to go and get my birthday presents, and now the server is offline!
Have i missed out on all my gifts?
Please CCP remember some of us live a long way away but we love the game too, maybe even an event in our prime-time, just once? |
Arancar Australis
State War Academy
Caldari State
39
|
Posted - 2013.05.06 10:22:00 -
[14] - Quote
I have a vague memory of having seen an EVE promo at the movies, but not entirely sure, though i was amde aware of the game back in 2008/09.
It wouldn't hurt to advertise down under, it would just be a matter of cost vs how many more subscriptions would it bring into the game.
Cheers,
AA |
Sabriz Adoudel
AWOXalypse
312
|
Posted - 2013.05.06 11:00:00 -
[15] - Quote
I could seriously see cinema advertising working for EVE in Australia, if the movies are chosen well. Anything sci-fi or fantasy that gets a lot of young adults to it would be worthwhile.
The Retribution trailer, adjusted for an audience that doesn't know the game would work well, as could the Dominion trailer (which might be too long). Or for that matter, 'I Was There'.
AWOXalypse is coming! https://forums.eveonline.com/default.aspx?g=posts&m=2898431
Buy shares: https://forums.eveonline.com/default.aspx?g=posts&t=226618
An enemy is a friend you stab in the front. |
Diedre Viliana
DROP-SHIP
27
|
Posted - 2013.05.06 11:21:00 -
[16] - Quote
New Zealand is the first country to greet the dawn. We have the only company (that I'm aware of) that rents spaceships Here. We're 12 hours off Eve time, so we don't have to do a lot of head-scratching to figure out when events are. And yet, we still get passed over for advertising! Outrageous! |
Mallak Azaria
GoonWaffe
Goonswarm Federation
2833
|
Posted - 2013.05.06 11:28:00 -
[17] - Quote
Hunter Blake wrote:And though I would have hoped, the fact is no gaming company has ever aired a TV Commercial for a Game in Australia or New Zealand.
You mustn't watch TV ever. Even I barely watch TV & I've seen multiple EA published games aired on Australian TV. Warcraft has also been advertised a few times along with Square Enix games... I could go on for ages about all the games that are advertised on Australian TV.
The guy who was sitting next to me in the first nullsec round table who had obviously not had a shower since before boarding his flight to Iceland, you really stank. You know who you are. |
Hunter Blake
The Southern Legion
RISE of LEGION
22
|
Posted - 2013.05.06 11:32:00 -
[18] - Quote
Dyre Zekariah wrote:Hunter Blake wrote:Yet there are more Americans aware of this game.
There are more Europeans aware of this game.
The number of Australians who have even heard of this game is fractional of the whole.
US and EU have TV Spots for games. We have a singular half-decent show that doesn't even touch EVE Online, or DUST 514. We have a miniscule few PC Gaming and PS Gaming Magazines...
The majority of Australian Gamers who play DUST picked it up via idly browsing the PSN Store, or playing EVE Online. Or then by word of mouth.
DUST 514 has a TV Spot almost ready to be aired later this year. And though I would have hoped, the fact is no gaming company has ever aired a TV Commercial for a Game in Australia or New Zealand. Actually, that is incorrect, Hunter. Activision, Ubisoft and 343 Industries aired ads for Black Ops, Assassin's Creed III and Halo 4 respectively. Not that sales would have suffered, but even mature aged potential gamers got on board when they were at the movies and saw a trailer for a video game! Dust and Eve would gain tremendous attention Down Under with the simple addition of an advert and a push for a review from the show 'Good Game'.
What about Halo 3, 2, 1... Call of Duty 4, 3, All the rest. Even if companies have 'started' putting their toes in AU / NZ, shouldn't CCP follow that example.
|
Hunter Blake
The Southern Legion
RISE of LEGION
22
|
Posted - 2013.05.06 11:41:00 -
[19] - Quote
Mallak Azaria wrote:Hunter Blake wrote:And though I would have hoped, the fact is no gaming company has ever aired a TV Commercial for a Game in Australia or New Zealand. You mustn't watch TV ever. Even I barely watch TV & I've seen multiple EA published games aired on Australian TV. Warcraft has also been advertised a few times along with Square Enix games... I could go on for ages about all the games that are advertised on Australian TV.
You realise it may also be the location we live in? We don't have national TV networks. As you would well know. What is shown in Sydney, is not what is shown in Melbourne, nor is it shown in Brisbane. Even if it is, it may not be shown on the same channel.
I have been to see many, many movies, watched television quite frequently, and never seen a TV Spot for a Game except for a single one that was actually one for V Energy Drink that incorporated Halo 4 Images. Not an advert for Halo 4. |
Mallak Azaria
GoonWaffe
Goonswarm Federation
2833
|
Posted - 2013.05.06 12:13:00 -
[20] - Quote
Hunter Blake wrote:Mallak Azaria wrote:Hunter Blake wrote:And though I would have hoped, the fact is no gaming company has ever aired a TV Commercial for a Game in Australia or New Zealand. You mustn't watch TV ever. Even I barely watch TV & I've seen multiple EA published games aired on Australian TV. Warcraft has also been advertised a few times along with Square Enix games... I could go on for ages about all the games that are advertised on Australian TV. You realise it may also be the location we live in? We don't have national TV networks. As you would well know. What is shown in Sydney, is not what is shown in Melbourne, nor is it shown in Brisbane. Even if it is, it may not be shown on the same channel. I have been to see many, many movies, watched television quite frequently, and never seen a TV Spot for a Game except for a single one that was actually one for V Energy Drink that incorporated Halo 4 Images. Not an advert for Halo 4.
We all have that same SBS. Have you ever watched SBS? It's far better than that 'free to air' trash.
The guy who was sitting next to me in the first nullsec round table who had obviously not had a shower since before boarding his flight to Iceland, you really stank. You know who you are. |
Arancar Australis
State War Academy
Caldari State
39
|
Posted - 2013.05.06 12:35:00 -
[21] - Quote
Diedre Viliana wrote: New Zealand is the first country to greet the dawn. We have the only company (that I'm aware of) that rents spaceships Here. We're 12 hours off Eve time, so we don't have to do a lot of head-scratching to figure out when events are. And yet, we still get passed over for advertising! Outrageous!
I believe that is Kiribati that the sun is generally considered the country the sees the sun first.
Typical Kiwis, know thy place  |
Dyre Zekariah
Zoobog Enterprises
1
|
Posted - 2013.05.06 12:37:00 -
[22] - Quote
Mallak Azaria wrote:Hunter Blake wrote:Mallak Azaria wrote:Hunter Blake wrote:And though I would have hoped, the fact is no gaming company has ever aired a TV Commercial for a Game in Australia or New Zealand. You mustn't watch TV ever. Even I barely watch TV & I've seen multiple EA published games aired on Australian TV. Warcraft has also been advertised a few times along with Square Enix games... I could go on for ages about all the games that are advertised on Australian TV. You realise it may also be the location we live in? We don't have national TV networks. As you would well know. What is shown in Sydney, is not what is shown in Melbourne, nor is it shown in Brisbane. Even if it is, it may not be shown on the same channel. I have been to see many, many movies, watched television quite frequently, and never seen a TV Spot for a Game except for a single one that was actually one for V Energy Drink that incorporated Halo 4 Images. Not an advert for Halo 4. We all have that same SBS. Have you ever watched SBS? It's far better than that 'free to air' trash.
I can GUARANTEE you CoD or Assassin's Creed was never advertised on SBS! |
Black Dynamoite
Wake 'n' Bake Pizza
Error Unkown
0
|
Posted - 2013.05.06 13:33:00 -
[23] - Quote
Not having lived outside of Australia for any extended period of time I can't say much for advertising in the rest of the world, but CCP does not have much (if any) real presence here. Apart from the occasional advertisement in banners online, EVE is largely spread via word of mouth.
As for Dust 514 I have not seen any advertisements in Australia whatsoever; I have even found searching for it on the PSN to be quite difficult. If Dust is to be competing as a AAA shooter it needs to have some visible presence. I think that the sale of mercenary pack codes, aurum etc could help with giving the game a presence in stores, and some targeted advertising on the PSN, on and on popular Australian/NZ websites and television programs (such as Good Game for example) would help dramatically.
Although we have a relatively small population between us, Australia and New Zealand are both generally quite wealthy in comparison to much of the world, and could provide more than enough return on investment in advertising; both in terms of monetary expenditure and through time spent gaming. There are a lot of dedicated gamers down here - take a look at the relative success of Briggs in Planetside 2; that server has done a lot better than some of the US servers which have since resulted in mergers.
|
Hessian Arcturus
S.W.O.R.D. Navy
69
|
Posted - 2013.05.06 14:52:00 -
[24] - Quote
Here's a thought...Ask CCP if you can promote EVE, aka grab a load of free trials off them, set up a pitch somewhere, a tv ad whatever and do it that way...
While they might say no, worth a shot right?
It's human nature to want to explore. To find your line and go beyond it. The only limit, is the one you set yourself. |
Mallak Azaria
GoonWaffe
Goonswarm Federation
2834
|
Posted - 2013.05.06 21:39:00 -
[25] - Quote
Dyre Zekariah wrote:Mallak Azaria wrote:Hunter Blake wrote:Mallak Azaria wrote:Hunter Blake wrote:And though I would have hoped, the fact is no gaming company has ever aired a TV Commercial for a Game in Australia or New Zealand. You mustn't watch TV ever. Even I barely watch TV & I've seen multiple EA published games aired on Australian TV. Warcraft has also been advertised a few times along with Square Enix games... I could go on for ages about all the games that are advertised on Australian TV. You realise it may also be the location we live in? We don't have national TV networks. As you would well know. What is shown in Sydney, is not what is shown in Melbourne, nor is it shown in Brisbane. Even if it is, it may not be shown on the same channel. I have been to see many, many movies, watched television quite frequently, and never seen a TV Spot for a Game except for a single one that was actually one for V Energy Drink that incorporated Halo 4 Images. Not an advert for Halo 4. We all have that same SBS. Have you ever watched SBS? It's far better than that 'free to air' trash. I can GUARANTEE you CoD or Assassin's Creed was never advertised on SBS!
Really? Because you know they used to run pornography on SBS right? Call of Duty is the advertisment I see most frequently.
The guy who was sitting next to me in the first nullsec round table who had obviously not had a shower since before boarding his flight to Iceland, you really stank. You know who you are. |
Masuka Taredi
Imperial Academy
Amarr Empire
36
|
Posted - 2013.05.06 21:46:00 -
[26] - Quote
Danni stark wrote:i think it'd be good for eve to advertise on TV and stuff, bring in all the themepark players and such.
provided we're allowed to be our merciless evil selves and scam them, gank them, and send them crying back to WoW before their trial is over.
Yup. the fodder pay eve for a month or two. Then we weed out those without the resolve to stay. Win win  |
LHA Tarawa
Pator Tech School
Minmatar Republic
611
|
Posted - 2013.05.06 21:53:00 -
[27] - Quote
Heck. I don't even see advertising in the USA. |
Liang Nuren
Heretic Army
Atrocitas
3406
|
Posted - 2013.05.06 22:00:00 -
[28] - Quote
Did you know that word of mouth advertising is the best advertising there is? It helps build bridges in game before the person ever downloads, it helps create retention, and create virality. Advertise on your facebook page. Advertise with your coworkers. Advertise with the people you want to play games with.
My advice: do your part.
Nothing but love,
- Liang Nuren
Normally on 5:00 -> 9-10:00 Eve (Aus TZ?)
Blog: http://liangnuren.wordpress.com
PVP Videos: http://www.youtube.com/user/LiangNuren/videos
Twitter: http://twitter.com/LiangNuren
|
silens vesica
Corsair Cartel
1615
|
Posted - 2013.05.06 22:02:00 -
[29] - Quote
LHA Tarawa wrote:Heck. I don't even see advertising in the USA.
I do. All over the place on teh interwebs. Probably cookie-tracking software. Which is funny as hell - 'cause they're busily trying to sell to me - a long-time player with active subscriptions.
Not exactly the best use of CCP's advertising budget, yanno?
Tell someone you love them today, because life is short. But scream it at them in Esperanto, because life is also terrifying and confusing.
Didn't vote? Then you voted for NulBloc |
Hunter Blake
The Southern Legion
RISE of LEGION
25
|
Posted - 2013.05.06 22:07:00 -
[30] - Quote
Hessian Arcturus wrote:Here's a thought...Ask CCP if you can promote EVE, aka grab a load of free trials off them, set up a pitch somewhere, a tv ad whatever and do it that way...
While they might say no, worth a shot right?
I have already contacted CCP, and should it come to it, as stated in the above, I already have myself, and a voluntary cadre from my corporation working on Magazine Adverts, and other forms of media.
I'm also working on my local rag (newspaper) trying to get them on board, as well at the State-level ones. National news here (aside from SBS which airs the least impressive line-up of most shows) doesn't exist. It's all done at the regional level.
This petition is to show there is support for the idea out there, that people in Australia and New Zealand, and beyond want the player base to expand here. We want DUST 514 advertised here under CCPs name... not JUST under The Southern Legion.
The Southern Legion intends to advertise in some way, shape, or form across Australia and New Zealand, but CCP will only fringe benefit from that. A direct campaign by them, or supported by them, would be much more impactful. |
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