Providing free SPs, but whatever various means helps incoming players to have more or less same opportunities than elders. Elders keep the most significant advantage : they fly ships quite better than newcomers would ever do.

Killing a NPC is a 5mn/day/toon task. Even people working at Goldman Sachs spend more than one hour a day on the internet minding their own business. That's twelve times what you need for that.

People who are moaning that they "have to" log in everyday to compete with others in this questionable skillpoint-race should immediatly switch of their computers, go out and in a silent moment start to address a question to themselves: "Do I really want to let a pc game control my every day life?" (indepentently from the question how CCP will assemble this mechanic)

you don't have to do anything. It's not your primary source of SP, it's an incentive.

Maybe, but killing a single NPC is generic enough to accomodate most playstyles.

-You want to mine? There are rats in belts, just kill one with your drones.
-Missions, anomalies, belt ratting? Well, you kill rats anyway.
-PvP? No big deal to find some rat while you're hunting to 'prove' your activity and get the reward.
-Market? Or manufacturing/industry? Ok, you're out of luck :p But most likely you sit in Jita/hisec and it takes 2 minutes to undock, kill some weak rat in a belt and then go back to business.

Of course it will be easy to get the reward without actually doing anything meaningful. But I guess the idea is that if you already baited a player into logging in and shoot a rat, there is always a chance that he will stay a little longer and do something meaningful, providing content for everyone. Thinking about myself this may well work, many days I kinda plan to play EVE but I'm too lazy to actually log in... but if I'm baited by a corp ping or now this new feature, there is a good chance I will stay and play for several hours.

True as that may be.

Think of what Eve would be like if CCP found a way to appeal to the general and largest game playing market, the 14 to 20 year old's.
Opportunities and the such (dailies) are not much more than marketing tools used by companies to attract not only existing players to log in but new players to join in.

No I'm not, how did you come to that conclusion? I think that logging once per day to kill a single NPC is a grinding chore and just because I'm okay with CCP rewarding people who log in everyday doesn't mean that I wouldn't prefer if this system was done in a way that doesn't reward menial tasks.
And people who are not logged on play the game? LOL - maybe in few rare cases, like coalition leaders. It's the number of logged players that keeps the game alive, not the number of someone's forum posts. Just like people who mererly play skill queue online don't contribute anything to the game.

New content is about
- new ships
- new structures
- new modules (or module changes)
- new game mechanics
...

Putting an optional thing in the game is neither telling you what to do nor forcing you to play.

That ended with injectors.

If you earn ISK while logged off than whatever that is you're doing should be nerfed :p

I wouldn't say it's "earning ISK while logged off". The actual industry part is getting the materials and setting everything up and then selling it. The time to build is just a cap to regulate the production volume. Same goes for trading. It sound nice the think about it like "afk ISK" but that ISK is just the result of your logged in activity. You just get the money with a certain delay.
Like killing a rat, logging off and then getting the bounty.

Inertia.

After work, many days I feel it is too much effort to log in to EVE so I just sit and watch some stupid movie I already know or don't do anything at all. But if I do somehow manage to log in (either because I force myself or a corp ping motivates me enough), I may stay and play for several hours.

With EVE this is more an issue than with other games because on any given day you don't really know if you will find interesting content or just 'waste' your time trying to find it. This makes it especially hard to overcome this 'log-in threshold' sometimes. You just think: 'Maybe tomorrow, today I'm too tired. And I don't miss out on anything so it doesn't matter whether I play today or tomorrow'.

Now I'm sure many people don't get this and will just say 'so if you don't want to log in, just don't, why should we care'. But CCP cares, and if a sizable number of players are like me (and I think that is probable), it totally makes sense from their point of view to introduce a feature like this.

So you're saying his personal experience and reasons for doing something is... not true?

What?