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Stirling Finloth
Minmatar
Lothian Quay Industries
Zzz
   |
Posted - 2007.11.06 20:45:00 -
[1]
EDINA Industries IPO Plan
ò Chapter 1 - Summary of EDINA
ò Chapter 2 - Background on origins/idea/current business
ò Chapter 3 - Corporate Governance
ò Chapter 4 - The Business Plan (either beginning or expanding)
ò Chapter 5 - Statement of Assets
ò Chapter 6 - Full Disclosure of Risks
ò Chapter 7 - Full Disclosure of Main and Alts
ò Chapter 8 - Exit Strategy
ò Chapter 9 - IPO Phases, Dividends, Market Cap
ò Chapter 10 - FAQ
Chapter 1 - Summary of EDINA
I have been an industrialist since the start of the game and haven't looked back since. I see POS chaining as the next logical step in the industrial ladder. I aim to combine moon mining, intermediate and advanced reactions to minimise money spent on raw materials and maximise profits. This is my first IPO, but it is an expansion of my current POS network; I know my trade.
Chapter 2 - Background on origins/idea/current business
It is just me doing this; after drifting around in several 0.0 alliances, I decided to go it alone.
A director in my previous corporation first gave me the idea of POS chaining and it evolved form there by the might of my pen and calculator.
My prior experience in Eve is that of a miner/industrialist turned POS manager. I have mined everything from Veldspar to Arkonor in every ship from Ibis to Hulk (may they rust in peace, for I am a convert to POS management now). My current profit margins are excellent; musings of an expansion via IPO in a chat channel spawned my conviction to do it.
Chapter 3 - Corporate Governance
The corp is run solo by me - the only alt of another player belongs to Ricdic (this will be explained later on). Other alts are all my own, as explained later on. My employment history can be viewed in-game, but this includes the awesome Fusion Enterprises and Cutting Edge Inc. I am now neutral in all affairs, however, and act only in self-defence.
Chapter 4 - The Business Plan
I will be running POS chains in low sec space - at the moment I would prefer not to reveal too many details, but I can provide a general overview.
I will be doing some moon mining in tandem with base reactions of raw into intermediates. This increases profits in the same way building your own capital components is cheaper than buying from Jita, though it involves more hauling.
I currently have 4 towers running around the clock (as it should be) and wish to expand to a total of 3 such chains, with a total of 12 towers. 1 unit of produce gives, (not including POS fuel or hauling costs), a simple margin of 50-60%.
When the capital cost of the towers, 1 Rorqual, and the initial batches of fuel & raw materials is considered, the monthly return on such a 3-chain array is 19% (i.e. profit per month / total capital = 19%). This figure includes fuel costs.
I plan to pay out the dividends fortnightly (every 2 weeks), at a conservative initial rate of 9%. If my products sell above my estimates then profits will of course be higher, and all profits will be paid out as dividends. I believe demand will significantly increase due to the new T2 battleships becoming available.
A spreadsheet with more complete details of all the relevant calculations has been shared with trusted major investors.
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Stirling Finloth
Minmatar
Lothian Quay Industries
Zzz
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Posted - 2007.11.06 20:50:00 -
[2]
Chapter 5 - Statement of Assets
Current assets are 4 of the 12 towers of the chain set up - these will be valued at the price they are bought for off the NPC market for the control towers, silos, reactors ect, and the current materials in the silo's at Jita selling prices.
This will constitute my share in the business, the rest wil be bought from selling shares.
Chapter 6 - Full Disclosure of Risks
In the event of a "bus splat" scenario, Ricdic's alt (with director privileges) will liquidate the entire corporation and redistribute it to the shareholders. There is of course the associated risk that Ricdic could use the alt to steal from the corp, but it would be difficult to find a more trusted third party.
There is the possibility of product saturation greatly reducing profits, as with many IPOs. As noted above, this seems unlikely.
There is also a chance that demand for T2 goods will simply cease, or that CCP will change more mechanics in the game than I can think of right now - take Carrier/Capital IPO for example.
In the event of a war dec I plan on hiring mercenaries to guard against the offending corporation. All towers used will be armed and loaded with a generous supply of stront. Finally, some of the early profits will be siphoned into a fund in the Ebank, where it will accumulate interest and can be withdrawn at short notice.
Chapter 7 - Full Disclosure of Main and Alts
My main is Kirjava, a general Industrial charecter, take a look on Eve search to see I have never been sold on or appeared out of nowhere.
My alts are the following:
Arianhod (Secondary main)
Doctor Fruitloop (research alt)
Stirling Finloth (CEO)
Chapter 8 - Exit Strategy
Exit strategy in case of being war decced into oblivion is to evacuate all materials I can manage out of the system and liquidate this while the towers burn.
In the event of market collapse: weÆre screwed.
In the event of over-production: I will offline POS and switch them to a different chain. I will hold a vote on this, the options being to change the materials or to liquidate.
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Selene D'Celeste
Caldari
The D'Celeste Estate
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Posted - 2007.11.06 20:52:00 -
[3]
While this may be considered a minor detail, please enable both your avatar picture and your corp ticker, otherwise I see bad things happening in this thread.
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Hexxx
Minmatar
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Posted - 2007.11.06 20:54:00 -
[4]
Nice template, looks familiar. 
Consulting, IPO Template, and Stock/Bond definitions.
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Stirling Finloth
Minmatar
Lothian Quay Industries
Zzz
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Posted - 2007.11.06 20:55:00 -
[5]
Chapter 9 - IPO Phases, Dividends, Market Cap
Total Number of Shares
15 015
Shares Allocated for IPO
9 500
Price Per Share
1 000 000
Value of Corporation
15.015 Billion
Dividend Schedule
Bi-Weekly
Total Dividend Payment
All profits, i.e. not capped.
Projected Return per Dividend Payment(%)
9%
Projected Return per Share
90k per share
IPO Timeline
Phase 1 - Shares are sold on the forums and in Zzz alliance channel for first dibs - 500M reserved by an individual so far.
Phase 2 - After 4 weeks of the shares selling I will start paying out - this is to reinvest a 4 day supply of materials into a weeks worth. It also takes time to turn the base materials into intermediates, so time will be needed (a week) to make a buffer here.
Phase 3 - After 6 weeks I will start a voluntary buyback for shares at 110% of the value you paid for them in the begining. Money for this will come out of the isk I get from my shares.
Phase 4 - After 4 months I will start a compulsory buyback scheme to re-privatise this business. I may end up expanding again at a later date and in that case would put shares back on the market.
Should not all shares be bought back, the current trading value of the shares will be paid out as a final dividend payment - you will have made a proffit of around 76% over this period (19% a month over 4 months).
Chapter 10 - FAQ
Q: How do I know this isn't a scam?
Your decision to invest, I do not force you to and if you decide not to it is your decision.
However, Ricdic has access to a full API key (as well as the sleeper alt) so if money isn't being made he will know fairly fast.
Q: How do you know you'll be successful?
I normally sell a dayÆs worth from 1 chain in under 2 hours.
Q: Why are you doing this?
I both like the challenge of this venture and hope to use it to develop some management / marketing skills that I can apply in real life.
Q: Do you intend to have an audit done at some point?
If you wish; I can schedule to do this bi-monthly
Q: What's your background?
Industrial, hanging around in market forums and decided to try my worth with this IPO
Q: Will you ever buy back shares?
Yes - I plan on it
Q: Will you ever pay over 10% Dividends?
I am using the lowest conservative values for selling and Jita values for POS fuel and materials. All profits will be paid out in dividends. I believe 7% will be the absolute bottom approx 90% of the time given Ferrogels record so far.
Q: What if someone War Decs EDINA?
In that case I will break into my reserve funds or request loans to finance a band of Mercenaries to fight them off.
Before that I will try to get them to come to a negotiating table to see if things can be sorted without having to go to that.
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Kirjava
Lothian Quay Industries
Zzz
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Posted - 2007.11.06 20:59:00 -
[6]
Confirming Kirjava as my main here.
Ric's alt as of now isn't in yet, but he agreed to it and when he gets online I will eve mail him to apply and I get him in, Ricdic Trustee, we were experimenting a few things at the time and I just realised he ended up not in the corp.
Anyway, to buy shares please post here and send ISK to my alt for this, Stirling Finloth.
A few shares are still being voted on the creation so they won't all be sold in one batch.
I will answer all questions here, and thanks Hexx for this template, makes doing this simpler
 Originally by: CCP Morpheus
Post with your alt.
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Shadarle
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Posted - 2007.11.06 21:08:00 -
[7]
Edited by: Shadarle on 06/11/2007 21:08:28
Am I correct in believing your profits from this will be from your owning a set number of shares?
Second, do you have any plan to have defenses set up to prevent attacks?
Tanking Setups Compared
Stacking Penalty / Resists Explained |
Stirling Finloth
Minmatar
Lothian Quay Industries
Zzz
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Posted - 2007.11.06 21:09:00 -
[8]
Originally by: Shadarle
Am I correct in believing your profits from this will be from your owning a set number of shares?
Correct - I am investing my current chain as part of my shares and my isk as the rest - 5.5 Billion worth.
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Pang Grohl
Gallente
Sudo Corp
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Posted - 2007.11.06 21:15:00 -
[9]
Originally by: Stirling Finloth
I plan to pay out the dividends fortnightly (every 2 weeks), at a conservative initial rate of 9%. If my products sell above my estimates then profits will of course be higher, and all profits will be paid out as dividends. I believe demand will significantly increase due to the new T2 battleships becoming available.
Am I reading correctly that you are planning to take no return on this venture? I'm guessing that this is an incorrect assumption, so some clarification around what you get out of this (besides entertainment value) is needed.
Also, some information about share volume and share price would be nice, so people know how much you're planning to raise via your offering.
Si non adjuvas, noces
(If you're not helping, you're hurting) |
OMG Junior
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Posted - 2007.11.06 21:19:00 -
[10]
I think that your business plan is prjected seriously.
Well if this is a real life more information and more grants will be needed but taking in consideration that this is EVE universe and that it's dynamic I think that I can risk my money.
POS is really a HARD, dangerouse and expensive job to be done every single day and I'm happy to help you and obviously to get revenue from this investing.
I'll buy shares from you whan tahy will be availabe on the market.
Business equal risk, sometimes you loose but most of all you earn ;).
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Treelox
Amarr
Frontier Technologies
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Posted - 2007.11.06 21:21:00 -
[11]
200 shares pls
200mil isk to be sent in the next 2hrs
thank you in advance |
Stirling Finloth
Minmatar
Lothian Quay Industries
Zzz
|
Posted - 2007.11.06 21:22:00 -
[12]
Originally by: Pang Grohl
Am I reading correctly that you are planning to take no return on this venture? I'm guessing that this is an incorrect assumption, so some clarification around what you get out of this (besides entertainment value) is needed.
My return is my investment of 5.5 Billion in assets allready deployed/ in reserve, such as fuel, raw materials and structures at NPC price.
A Gallente Large control tower costs 360M so is worth 360 shares for me.
I plan on reprivatising the business after 4-5 months, so besides the entertainment value this will be my proffit.
As I am effectivly investing my entire Eve time bar selling my alts, I could be said to have a strong vested interest in it's success.
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Superstar Tradesman
Caldari
Pro-Trade Industries Inc
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Posted - 2007.11.06 21:31:00 -
[13]
150 shares please, money sent in game.
Yes I realise I have a man's name |
Shadarle
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Posted - 2007.11.06 21:34:00 -
[14]
I'm waiting to see Ricdic's confirmation that he has the full API key and that he has discussed this with Stirling.
Tanking Setups Compared
Stacking Penalty / Resists Explained |
John Newport
Caldari
Newport Family Trust Fund
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Posted - 2007.11.06 21:45:00 -
[15]
Edited by: John Newport on 06/11/2007 21:49:08
I'd like to obtain 13 share's please. I will transfer the ISK ingame.
Thank you, and good luck on your business.
John Newport
Investor
edit: ISK transfered to Stirling Finloth |
Stirling Finloth
Minmatar
Lothian Quay Industries
Zzz
|
Posted - 2007.11.06 21:52:00 -
[16]
All investors who sent ISK have been sent shares - due to a technicality it took me a while to realise I wasn't looking at the master wallet and hence couldn't see the shares tab, thats sorted now, sorry about the delay.
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Pang Grohl
Gallente
Sudo Corp
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Posted - 2007.11.06 22:22:00 -
[17]
Reserve 200 shares please.
I will send 200m isk when I get online this evening.
Si non adjuvas, noces
(If you're not helping, you're hurting) |
Apple Blossom
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Posted - 2007.11.06 22:48:00 -
[18]
I'll reserve 1000 shares subject to Ricdic confirming the details.
One question: Will Lothian Quay Industries be staying in Zzz when this is up and running?
Apple
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Kazuo Ishiguro
House of Marbles
Zzz
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Posted - 2007.11.06 23:14:00 -
[19]
Isk sent for 1000 shares. I can confirm the details, having worked on them extensively with Kirjava, but I'm not going to disclose anything that he hasn't already mentioned.
My research services
Spreadsheets: Top speed calculation - Halo Implant stats |
FastLearner
Fury Holdings
Brutally Clever Empire
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Posted - 2007.11.06 23:31:00 -
[20]
You mention that your payment for this is getting the POS network after a privatisation. Does this mean you intend to execute a compulsory buy-back of shares? If not, what do you see as being the incentive for people to sell shares back to you at 110% of launch price (when, with a payout of 9%+ per month, the shares are likely to trade on the secondary market for more than that)?
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Klavayne
Free Mercenaries Union
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Posted - 2007.11.06 23:37:00 -
[21]
Can i reserve 150 shares please.
Currently not able to get on very often, will send the isk as soon as i can.
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Kazuo Ishiguro
House of Marbles
Zzz
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Posted - 2007.11.06 23:41:00 -
[22]
Originally by: FastLearner
You mention that your payment for this is getting the POS network after a privatisation. Does this mean you intend to execute a compulsory buy-back of shares? If not, what do you see as being the incentive for people to sell shares back to you at 110% of launch price (when, with a payout of 9%+ per month, the shares are likely to trade on the secondary market for more than that)?
Well, if people refuse to return the shares, he can stop using them to pay dividends. He can't easily switch the whole IPO over to another corp (POS restrictions) but he could create a holding corp or just work from separate records of what's held by each shareholder. It'd be more work for him, but other people seem to manage.
My research services
Spreadsheets: Top speed calculation - Halo Implant stats |
Omber Zombie
Gallente
Frontier Technologies
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Posted - 2007.11.06 23:44:00 -
[23]
well, i have a bit of isk haging around doing nothing atm - reserve 150 shares for me please. Will send the isk later this week (prolly tonight or tomorrow)
----------------------
sig out of order, returning soon
FTEK | Production ~ Research ~ Sales ~ Election Fixing |
Letias
Caldari
Teikoku Trade Conglomerate
Visions of Warfare
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Posted - 2007.11.06 23:51:00 -
[24]
Edited by: Letias on 06/11/2007 23:53:34
I would be interested in 1000 shares after you adress fast learners queries and have ricdic post his involment in securities. And what is the compulsory buy back price you are offering?
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Mayoh Deftinwolf
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Posted - 2007.11.07 00:07:00 -
[25]
I'd like to reserve 30 shares, will send the ISK later tonight or tomorrow.
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Tania Volkova
Zzz
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Posted - 2007.11.07 01:09:00 -
[26]
I would be interested in 200 shares after ricdic post. ;-)
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Madd Bomber
ADAMA Corps
Division of Eden
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Posted - 2007.11.07 01:24:00 -
[27]
Edited by: Madd Bomber on 07/11/2007 01:28:38
500 Shares
ISK sent.
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Ricdic
Caldari
Corporate Research And Production Pty Ltd
Zzz
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Posted - 2007.11.07 01:26:00 -
[28]
We have been discussing this for quite a while and I do have the API. However I haven't had time to read his latest business plan yet. Now, this doesn't avoid scam it just basically means I have seen what he is doing to make the isk and upon calculating myself it does seem to be earning some decent profits.
But let me catch up on things first before you guys go gung ho investing. Kirjava and I have been chatting a bit about this project for the past 2 weeks or so (admittedly I haven't had time to put full attention to it)
Will try and get a closer read done in a few hours and make sure i am not missing anything
Need Empire Research Slots. Click here |
Nummb
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Posted - 2007.11.07 01:59:00 -
[29]
75 mil isk sent for shares, thank you.
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Tiswas
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Posted - 2007.11.07 02:09:00 -
[30]
1000 share for me pls.
Isk on the way.
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