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Quhegan
New Moon Industries
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Posted - 2008.07.16 18:56:00 -
[1]
New Moon Industries IPO Plan
ò Chapter 1 - Summary of New Moon Industries
ò Chapter 2 - Background on origins/idea/current business
ò Chapter 3 - Corporate Governance
ò Chapter 4 - The Business Plan
ò Chapter 5 - Statement of Assets
ò Chapter 6 - Full Disclosure of Risks
ò Chapter 7 - Full Disclosure of Main and Alts
ò Chapter 8 - Exit Strategy
ò Chapter 9 - IPO Phases, Dividends, Market Cap
Chapter 1 - Summary of New Moon Industries
New Moon Industries produces intermediate and complex materials from moon minerals. We try to spread our production to as many different types of reactions as possible to minimize We also mine some moons to optimize CPU usage and profit from our moons.
Chapter 2 - Background on origins/idea/current business
New Moon Industries started after I got tired of doing trades and wanted to explore a new way to make a profit in Eve. I felt that I had tried most of what eve has to offer in terms of pvp and realized that what kept me logging in was the economic part of the game. I had been making quite a bit of money through trading but wanted to try something new and started with reactions.
I asked a few real life friends if they wanted to help me and invest some ISK and finally me and my rl friend Lady Riona started New Moon Industries with 6.5b ISK and my freighter. We setup our first POS a few days into making the corp, our second one followed the day after and a third a few days after that. A day or so after our third POS went up they were attacked and reinforced by a group of pirates trying to ransom our POSs. Thanks to our friends we quickly hotdroped and killed all 5 capitals those pesky pirates used. Less then 2 weeks ago I invested another 3.1b ISK and bought another tower and extra materials to make maintaining the POSs easier.
At my latest count, on the 13 July, NMI had made 2.2b profit which gives us a profit margin of about 12% per month not counting starting delays, downtime in production and the fact that our latest POS has only been active for less then 2 weeks.
Chapter 3 - Corporate Governance
NMI is run by myself with some help from Lady Riona. I pretty much make all the decisions myself but I am open for suggestions if a shareholder has one.
The only people with access to the corp will be Lady Riona and myself and our alts. No one else has passwords to our accounts other then us.
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Anna Quar
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Posted - 2008.07.16 18:57:00 -
[2]
Chapter 4 - The Business Plan
My business already has 4 POS operational. The goal is to buy more POS and set them up in the same system which has plenty of free moons. Production will be spread out over many different types of moon materials to minimize the risk of losing ISK due to market price fluctuation. Currently I produce all 4 of the high-end simple reactions (the ones using promethium and dysprosium) so the new towers will only be for complex reactions.
Materials are bought in Jita and products are sold there as well.
As stated above I have been able to keep a profit over 10% per month since the corp started. Take into account that this is from the date Quhegan (The char that has done pretty much everything in corp) joined and that it took a few days to get the operation going. Also take into account that our POSs where in reinforced for about 2 days and after that it took a day or 2 to get operations up and running again afterwords and that 33% of the invested capital has only been at work for less then 2 weeks.
Depending on how well the corporation does, dividends can be higher then 10%.
As for inventory, I try to keep a silo full of the ôcheaperö materials (>5000 ISK/unit) and try to keep about 5 days worth of the more expensive materials since a large amount of the invested capital is invested in the more expensive materials (dysprosium and promethium and the products they make). This lets me do about 2 runs to Jita a week and still have a bit of wiggle room for when I have to go.
Even if I do not sell all the shares the IPO will still go ahead with however much ISK we can accumulate. The only real reason for the roof is that that is the amount of POS we feel we can handle with only the 2 of us. We would bring in more people to help but there are only a handful of people I would trust with this about of ISK and the others arenÆt interested or donÆt have any ISK to invest.
I know we wonÆt be able to keep this up forever since we are only 2 people but the plan for now is to keep it going for at least 3 months. After that time I will see if the investors and myself want to keep this going. Otherwise all assets will be liquidated and investors will receive an amount based on their percent of total shares.
Investors are welcome to pull out at any time. Investments will be paid back within a week so I have time to sell off assets. You will receive a percent of what the corp was worth at the time of the latest dividend. (pull out before the first dividend and you receive your money back). In case the business goes badly and is worth less then the during the latest dividend, the networth at that time will be used for the calculation.
Chapter 4 - Statement of Assets as of 16 July
Fixed assets:
4 Shadow Control towers: 3,200m
1 Obelisk: 800m
POS structures: 530m
Liquid assets:
Moon materials: 6,780m
POS fuel: 500m
Cash: 716m
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Quhegan
New Moon Industries
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Posted - 2008.07.16 18:57:00 -
[3]
Chapter 5 - Full Disclosure of Risks
First of all there is always the risk with any IPO that it is a scam. You just have to take the information we give you and ask us for more and decide if you are willing to trust us with your ISK. I know only a handful of people I would trust with a large amount of ISK and most of them I have met in real life.
Second of all there is the risk of pirates attacking our POS. To minimize the risk I have some defense on the towers and full stront hangers. All the silos can be emptied even when in reinforced mode so a lot of assets can be saved. We also have a large amount of friends who will and can help us if needed and are very willing to get some kills. As stated the last people to attack us lost all their capitals in doing so (4 dreads and a carrier).
Another risk is if my freighter gets killed. To decrease the odds of this the system I use is very quite and is situated in a lowsec dead-end pocket. We always scout for my freighter and use a frig with a web to decrease the risk as much as possible. If there are unknowns in the system We wait until later to jump in or we ask our mains corp to go the 8 or so jumps from our home system and guard the jump in.
The freighter might also be suicide ganked in empire. I try not to carry cargo with too much value in 1 go. If the value of the cargo is above 3b I will try to make an extra trip instead.
In case someone war declares NMI I have friends that will happily help me by war declaring them and helping me. A noob corp alt can be used to freighter items through empire and for the final jump to lowsec our friends will happily escort our freighter 1 jump.
Price fluctuations are also a large risk to NMI. This risk will be minimized by spreading the investments between different products.
There has also been a lot of talk about CCP changing what moon minerals are used for different reactions to even out the rarity 64 minerals (dysp, prom, etc.). This requires us to keep a close eye on devblogs and patch notes so we can quickly react to any changes from CCP. Keeping high end mineral stores at a minimum also helps combat this risk.
Real life issues also risk this business. This is the main reason I brought in a friend to help me out from the start. So that if one of us is away in real life the other can keep the business going. Lady Riona and I are not related irl either so family issues will not effect us both.
Chapter 6 - Full Disclosure of Main and Alts
Main: Quaren.
Alts: Quhegan (allround speced char, will be freighter pilot and main char for NMI)
Elinaria (CEO alt, keeps an eye on the POS system)
Quinoya (Caldari alt to be sold as soon as I am bothered to reactivate the account)
Zhara Quar (unused alt atm)
Anna Quar (unused alt atm)
Zhara quin (trade alt on inactive account)
Anna quin (unused alt on inactive account)
Main: SI Sven
Alts: Darth Jaais (pvp alt)
Lady Riona (Industrial alt)
Darth Morgul (unused alt)
Darth Sven (unused alt)
SI Gerad (unused alt)
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Quhegan
New Moon Industries
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Posted - 2008.07.16 18:58:00 -
[4]
Chapter 7 - Exit Strategy
I know I wonÆt be able or want to run this IPO forever. The plan so far is to start running it for 3 months and after that time evaluate if I will continue or liquidate the business. In case the business doesnÆt go as planed the assets should still have considerable value and should be able to repay most of the investors money.
As stated earlier the buy back option is always open. Just give me time to liquidate enough assets.
Chapter 8 - IPO Phases, Dividends
Total Number of Shares
40,000
Shares Allocated for IPO
40,000
Price Per Share
1,000,000
Dividend Schedule
Monthly
Projected Return per Dividend Payment(%)
At least 10%
Projected Return per Share
100,000
First dividend payed on the last of August
IPO offering will consist of 2 phases
Phase 1 - Shares are given to Quaren and Lady Riona based on percentage of investments and market value of the corporations assets on the IPO date.
Phase 2 û the remaining shares are sold to the public
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Quhegan
New Moon Industries
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Posted - 2008.07.16 18:59:00 -
[5]
Edited by: Quhegan on 16/07/2008 19:08:13
Shares:
Quaren(myself): 9,375
Si Sven(Lady Riona) 3,125
reserved
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Quhegan
New Moon Industries
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Posted - 2008.07.16 19:00:00 -
[6]
I might aswell say from the start I will allow an API audit if there is someone the forum community can recomend since I am kind of new to this part of the forums
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Kazzac Elentria
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Posted - 2008.07.16 19:05:00 -
[7]
 Originally by: Quhegan
I might aswell say from the start I will allow an API audit if there is someone the forum community can recomend since I am kind of new to this part of the forums
I'm free if you need |
SiJira
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Posted - 2008.07.16 19:06:00 -
[8]
reserving 50 shares
Trashed sig, Shark was here |
Amarr Citizen 155
Alternative Methods Research Group
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Posted - 2008.07.16 19:11:00 -
[9]
I guess 40billion is popular today?
Quote:
Ricdic (about starting ebank, July 2007): Think of it as a miniature EIB done right. I cannot see this getting anywhere near 700b any time in the future tbh.
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Anna Quar
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Posted - 2008.07.16 19:31:00 -
[10]
Edited by: Anna Quar on 16/07/2008 19:31:25
Originally by: Amarr Citizen 155
I guess 40billion is popular today?
Well if I "only" get 5b I am happy and will still go on with it and people may contact me for further investments later on.
And I spend a few days preparing this unlike the previous guy who just wrote "give me isk and let me scam you!"
Damn wrong char again!
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Kwint Sommer
Caldari
Lothian Quay Industries
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Posted - 2008.07.16 19:33:00 -
[11]
Edited by: Kwint Sommer on 16/07/2008 19:33:56
I'm not in the habit of doing API audits but I do know a thing or two about moon mining/reacting. I'll review the plan this evening but I can say two basic things right now.
1) Reacting is always and will always be significantly profitable thanks to all the headaches and risks associated with it. The question then is not one of profitability but rather of competency. Do you believe these guys have the experience and skill to safely move the materials and guard the reactors, not to mention the time to deal with the damn things.
2) If you're reacting and paying interest on your capital, faction towers are a bad investment. With the current prices of minerals they take forever to pay for themselves and when you factor in interest they may literally never pay for themselves as the savings is always exceeded by the interest. Even if that weren't the case, they're giant targets. Given the choice of ransoming a normal tower or a faction tower pirates will take the faction 4 out of 5 times and the other 1/5 are pansy ass pirates that you can deal with yourself if you have a capital or two so they don't really count. They're worth 3 times as much and that's three times the amount they can ransom you for. Unless you're paying almost no interest and in complete security don't even consider them and even then I wouldn't advise them.
Purchasing and Shipping Moon Minerals |
Anna Quar
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Posted - 2008.07.16 19:53:00 -
[12]
Originally by: Kwint Sommer
2) If you're reacting and paying interest on your capital, faction towers are a bad investment. With the current prices of minerals they take forever to pay for themselves and when you factor in interest they may literally never pay for themselves as the savings is always exceeded by the interest. Even if that weren't the case, they're giant targets. Given the choice of ransoming a normal tower or a faction tower pirates will take the faction 4 out of 5 times and the other 1/5 are pansy ass pirates that you can deal with yourself if you have a capital or two so they don't really count. They're worth 3 times as much and that's three times the amount they can ransom you for. Unless you're paying almost no interest and in complete security don't even consider them and even then I wouldn't advise them.
I was accually thinking of this at work while finishing my IPO today and Faction POS probably aren't worth it since it will take almost a year to pay off
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Ambo
Dirty Deeds Corp.
Axiom Empire
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Posted - 2008.07.16 20:15:00 -
[13]
Since I know how these things go, I'll initally reserve 1,000 shares for 1 bil isk. Now that's out of the way, onto the questions:
1) If you were to get 40 bil isk tomorrow then do you really think you could pay out 4 bil isk in one month's time? That would be a lot more towers than you're managing now and you would have to get them up pretty sharpish to stand any chance of hitting that 10%.
2) Do you believe the market in you area can take the extra materials you'll be pumping out without collapsing? How do you plan to manage this risk?
3) You've not been at this long. You got bored of trading and PvP, what happens if you get bored of this by next month?
4) 40 bil unsecured is a lot for an unknown to be asking for.
Overall I would recommend that you reduce the amount you're asking for or if you're set on going for 40 bil then at least split it into stages. Maybe 10 bil this month, 10 bil next month and 20 bil the month after or somthing. This would reduce the importance of all the above points.
--------------------------------------
Trader? Investor? Just want to track your finances? Check out EMMA |
SoleDeo Gloria
Minmatar
Mission Runners Incorporated
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Posted - 2008.07.16 20:35:00 -
[14]
Please reserve 100 shares for me.
Payment pending audit results.
My EVE Online Screen Captures Blog |
Finedele
Marquie-X Corp
Majesta Empire
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Posted - 2008.07.16 20:43:00 -
[15]
depending on audit, i'd like to reserve 300 millions
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Quhegan
New Moon Industries
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Posted - 2008.07.16 20:53:00 -
[16]
Originally by: Ambo
Since I know how these things go, I'll initally reserve 1,000 shares for 1 bil isk. Now that's out of the way, onto the questions:
1) If you were to get 40 bil isk tomorrow then do you really think you could pay out 4 bil isk in one month's time? That would be a lot more towers than you're managing now and you would have to get them up pretty sharpish to stand any chance of hitting that 10%.
2) Do you believe the market in you area can take the extra materials you'll be pumping out without collapsing? How do you plan to manage this risk?
3) You've not been at this long. You got bored of trading and PvP, what happens if you get bored of this by next month?
4) 40 bil unsecured is a lot for an unknown to be asking for.
Overall I would recommend that you reduce the amount you're asking for or if you're set on going for 40 bil then at least split it into stages. Maybe 10 bil this month, 10 bil next month and 20 bil the month after or somthing. This would reduce the importance of all the above points.
Well I am accually asking for 27.5b since me and my friend have already invested the rest.
And to be honest I just put a max of what I thought I could handle, never thought I would sell all 40b worth
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Pies
Exanimo Inc
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Posted - 2008.07.16 21:02:00 -
[17]
Your mains name is realy familiar although I cant figure out why... did you used to do a bpo research service about a year ago?
___________________
Tasty... |
Cagir
Viscosity
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Posted - 2008.07.16 22:38:00 -
[18]
I'd like to reserve 100 shares please.
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Trente Reznor
Fusion Enterprises Ltd
Mostly Harmless
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Posted - 2008.07.16 23:02:00 -
[19]
I'll reserve 50 shares please.
--
SCREAM, INC. IS RECRUITING (CLICK ME)
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Niedar
MASS
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Posted - 2008.07.17 06:16:00 -
[20]
Edited by: Niedar on 17/07/2008 06:19:23
Reserve 300 shares.
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Une Lin
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Posted - 2008.07.17 06:56:00 -
[21]
Reserving 100 Shares
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Ambo
Dirty Deeds Corp.
Axiom Empire
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Posted - 2008.07.17 08:20:00 -
[22]
Originally by: Quhegan
Originally by: Ambo
Since I know how these things go, I'll initally reserve 1,000 shares for 1 bil isk. Now that's out of the way, onto the questions:
1) If you were to get 40 bil isk tomorrow then do you really think you could pay out 4 bil isk in one month's time? That would be a lot more towers than you're managing now and you would have to get them up pretty sharpish to stand any chance of hitting that 10%.
2) Do you believe the market in you area can take the extra materials you'll be pumping out without collapsing? How do you plan to manage this risk?
3) You've not been at this long. You got bored of trading and PvP, what happens if you get bored of this by next month?
4) 40 bil unsecured is a lot for an unknown to be asking for.
Overall I would recommend that you reduce the amount you're asking for or if you're set on going for 40 bil then at least split it into stages. Maybe 10 bil this month, 10 bil next month and 20 bil the month after or somthing. This would reduce the importance of all the above points.
Well I am accually asking for 27.5b since me and my friend have already invested the rest.
And to be honest I just put a max of what I thought I could handle, never thought I would sell all 40b worth
Ah, I see. The points above still stand though. Can you answer them?
--------------------------------------
Trader? Investor? Just want to track your finances? Check out EMMA |
Mr Horizontal
Gallente
KIA Corp
KIA Alliance
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Posted - 2008.07.17 10:00:00 -
[23]
Questions:
1) Why are you using Shadow Towers and not Caldari/DG?
2) Are the POS's armed?
3) You haven't specified how many of the resulting composites you'll be making.
4) How many POS's do you intend to run with the 40b, and how many per composite type?
5) On logistics, is an Obelisk the only ship you use?
Director | www.eve-bank.net |
Trading Bunnz
Deep Core Mining Inc.
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Posted - 2008.07.17 10:32:00 -
[24]
As another like Kwint who is aware of the sheer amount of work and effort that goes into this kind of operation, I'd like to pose a question.
Are you taking any "fees" for running these towers or are all profits above the cost of mats/fuels paid to shareholders?
FRPB Shares in Default |
Mr Horizontal
Gallente
KIA Corp
KIA Alliance
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Posted - 2008.07.17 12:42:00 -
[25]
Edited by: Mr Horizontal on 17/07/2008 12:44:07
Originally by: Trading Bunnz
As another like Kwint who is aware of the sheer amount of work and effort that goes into this kind of operation, I'd like to pose a question.
Are you taking any "fees" for running these towers or are all profits above the cost of mats/fuels paid to shareholders?
My assumption is that if he has this planned properly he can turn around an average between 25 and 35% even without having access to a high end moon. Therefore he'd pocket the remainder after paying 10% to investors.
Edit: also the reason I've asked how many POS's he wants to put up is that it's my firm belief a single person can't look after more than 20 POS's without going mad, so split within 2 people, 40 POS's would be the absolute maximum he could handle.
Director | www.eve-bank.net |
oogs
Gallente
Ex Coelis
The Bantam Menace
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Posted - 2008.07.17 12:53:00 -
[26]
Pending an audit, I'd like to reserve 150 shares.
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Quhegan
New Moon Industries
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Posted - 2008.07.17 16:24:00 -
[27]
Originally by: Ambo
1) If you were to get 40 bil isk tomorrow then do you really think you could pay out 4 bil isk in one month's time? That would be a lot more towers than you're managing now and you would have to get them up pretty sharpish to stand any chance of hitting that 10%.
2) Do you believe the market in you area can take the extra materials you'll be pumping out without collapsing? How do you plan to manage this risk?
3) You've not been at this long. You got bored of trading and PvP, what happens if you get bored of this by next month?
4) 40 bil unsecured is a lot for an unknown to be asking for.
1. Well there are 13 days until August starts but it still probably wont be done with setting up all the POSs before that time but I still don't think hitting a 10% by the end of august is going to be a problem.
2. Well I will be producing differant materials and I use Jita as my market and considering the amount sold there daily I am a very small part of that.
3. Well tbh I never got bored of pvp. I got bored of that fact that I log on to Eve and have to spend time traveling somewhere and after a few days in 1 place you have to move since noone wants to fight you. You could say I got bored of the lack of pvp that pvp usually is in Eve.
And it did take me almost a year before I got tired of trading.(damn I hate updating market orders)
4. Yea I know but as stated earlier I have invested a lot of isk myself. Considering I have invested that much already I needed to ask for a bit for it to really be worth my while.
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Ambo
Dirty Deeds Corp.
Axiom Empire
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Posted - 2008.07.17 16:52:00 -
[28]
Originally by: Quhegan
You could say I got bored of the lack of pvp that pvp usually is in Eve.
ROFL so true. 
--------------------------------------
Trader? Investor? Just want to track your finances? Check out EMMA |
Quhegan
New Moon Industries
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Posted - 2008.07.17 17:07:00 -
[29]
Originally by: Mr Horizontal
Questions:
1) Why are you using Shadow Towers and not Caldari/DG?
2) Are the POS's armed?
3) You haven't specified how many of the resulting composites you'll be making.
4) How many POS's do you intend to run with the 40b, and how many per composite type?
5) On logistics, is an Obelisk the only ship you use?
1. I know there are instances where the DG/caldari towers are better and you can run 1 complex and 1 simple reaction at the same time and I was strongly considering this when I started. The reason I used the Shadow towers was that I decided that the 100% extra silo space, where I only have to empty my silos every 4 days instead of less then every other day, was worth more to me then the extra isk I could make off of the 3 or so reactions where the DG alternativ is worth it.
2. They all have 3 hardeners and a few guns and disruptors on the ones with spare cpu. Thinking of anchoring a few more guns on each.
3 and 4. I wont me doing more then 2 of any type of reaction. If I have 10 towers (6 doing 2 of each of the high end complex reactions and 4 doing 2 of each of the 4 simple reactions) this would amount to investing about 20b in the materials alone minimum, then I would need fuel and POSes and POS structures for those 10 POSes aswell. For the POSes and fuel I would need another 8b. This would leave about 12b for the lower end POSes. Putting up 1 of each of the lower end complex reactions (which still make a fair profit) would probably result in about 6b for the towers and maby 2b for fuel leaving 4b to either put up a few extra POSes or buy more materials to last me an extra day.
5. Atm I use mostly the obelisk and sometimes a occator. If we need another freighter Lady Riona is about 4 hours of training away from flying one (Adv. spaceship command lvl 1 and freighter 1). I usually sit with my alt webbing the freighter but atm that account is inactive so now I just sit ready with my none corp main incase.
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Kazzac Elentria
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Posted - 2008.07.17 17:41:00 -
[30]
I have been approached by Quhegan for an audit regarding his IPO. He has disclosed the API keys for all accounts involved and I will be starting this tonight or tomorrow morning, and hopefully finishing the results shortly there after. |
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